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Content Inc

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Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc   How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Book
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2015-09-04
ISBN : 1259589668
Language : En, Es, Fr & De

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Book Description :

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc   How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Book
Author : Joe Pulizzi
Publisher : McGraw-Hill Education
Release : 2015-09-08
ISBN : 9781259589652
Language : En, Es, Fr & De

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Book Description :

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Content Inc

Content Inc Book
Author : N.A
Publisher :
Release : 2016
ISBN :
Language : En, Es, Fr & De

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Book Description :

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Epic Content Marketing  How to Tell a Different Story  Break through the Clutter  and Win More Customers by Marketing Less Book
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2013-09-27
ISBN : 0071819916
Language : En, Es, Fr & De

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Book Description :

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing  How Innovative Businesses Are Turning Marketing Cost Into Profit Book
Author : Joe Pulizzi,Robert Rose
Publisher : McGraw Hill Professional
Release : 2017-09-08
ISBN : 1260026434
Language : En, Es, Fr & De

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Book Description :

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

TC Publication

TC Publication Book
Author : N.A
Publisher :
Release : 1968
ISBN :
Language : En, Es, Fr & De

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Book Description :

Living Sensical

Living Sensical Book
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
Release :
ISBN : 1329258207
Language : En, Es, Fr & De

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Book Description :

Content The Atomic Particle of Marketing

Content   The Atomic Particle of Marketing Book
Author : Rebecca Lieb
Publisher : Kogan Page Publishers
Release : 2017-06-03
ISBN : 0749479760
Language : En, Es, Fr & De

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Book Description :

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Hyperspectral Remote Sensing

Hyperspectral Remote Sensing Book
Author : Ruiliang Pu
Publisher : CRC Press
Release : 2017-08-16
ISBN : 1351646931
Language : En, Es, Fr & De

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Book Description :

Advanced imaging spectral technology and hyperspectral analysis techniques for multiple applications are the key features of the book. This book will present in one volume complete solutions from concepts, fundamentals, and methods of acquisition of hyperspectral data to analyses and applications of the data in a very coherent manner. It will help readers to fully understand basic theories of HRS, how to utilize various field spectrometers and bioinstruments, the importance of radiometric correction and atmospheric correction, the use of analysis, tools and software, and determine what to do with HRS technology and data.

Search Engine Marketing Inc

Search Engine Marketing  Inc  Book
Author : Mike Moran,Bill Hunt
Publisher : IBM Press
Release : 2014-12-09
ISBN : 0133039218
Language : En, Es, Fr & De

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Book Description :

The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

The World Book Encyclopedia

The World Book Encyclopedia Book
Author : N.A
Publisher :
Release : 1977
ISBN : 9780716600763
Language : En, Es, Fr & De

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Book Description :

An encyclopedia designed especially to meet the needs of elementary, junior high, and high school students.

MPM2D Revision Guide

MPM2D Revision Guide Book
Author : Mark Burke
Publisher : CreateSpace
Release : 2012-08-16
ISBN : 9781479229567
Language : En, Es, Fr & De

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Book Description :

A review of the essential skills needed for the course MPM2D ; grade 10 academic mathematics in Ontario.Written by an experienced mathematics teacher, this booklet contains worked examples and quizzes.

Leveled Texts for Differentiated Content Area Literacy World Cultures Through Time Kit

Leveled Texts for Differentiated Content Area Literacy  World Cultures Through Time Kit Book
Author : N.A
Publisher : Teacher Created Materials
Release : 2010-09-24
ISBN : 9781433320897
Language : En, Es, Fr & De

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Book Description :

Differentiate content, process, and product and promote content-area literacy with this dynamic kit about world cultures through time. This kit provides leveled informational texts featuring key historical themes and topics embedded within targeted literacy instruction. Teachers can assess comprehension of informational text using the included Culminating Activity. Additionally, teachers can use multimedia activities to engage students and extend learning. The 60 colorful Leveled Text Cards in this kit are written at four distinct reading levels, each card featuring subtle symbols that denote differentiated reading levels, making differentiation strategies easy to implement. Leveled Texts for Differentiated Content-Area Literacy: World Cultures Through Time Complete Kit includes: Leveled Text Cards; digital resources; Lessons; a Culminating Activity; Tiered Graphic Organizers; Assessment Tools; and audio recordings (of thematic raps and leveled texts).

Integrative Document Content Management

Integrative Document   Content Management Book
Author : Len Asprey,Michael Middleton
Publisher : IGI Global
Release : 2003-01-01
ISBN : 1591400686
Language : En, Es, Fr & De

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Book Description :

Portals present unique strategic challenges in the academic environment. Their conceptualization and design requires the input of campus constituents who seldom interact and whose interests are often opposite. The implementation of a portal requires a coordination of applications and databases controlled by different campus units at a level that may never before have been attempted at the institution. Building a portal is as much about constructing intra-campus bridges as it is about user interfaces and content. Designing Portals: Opportunities and Challenges discusses the current status of portals in higher education by providing insight into the role portals play in an institution's business and educational strategy, by taking the reader through the processes of conceptualization, design, and implementation of the portals (in different stages of development) at major universities and by offering insight from three producers of portal software systems in use at institutions of higher learning and elsewhere.

Iter Italicum

Iter Italicum Book
Author : Paul Oskar Kristeller
Publisher : BRILL
Release : 1977
ISBN : 9789004012547
Language : En, Es, Fr & De

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Book Description :

Provides a list of Renaissance manuscripts (1350-1600), mostly in Latin or Italian, of philosophical, scientific, philological or literary content. The list is arranged by countries, cities, libraries, collections and shelf-marks, and is an indispensable work tool for Renaissance scholars.

Cultural Barriers to the Success of Foreign Media Content

Cultural Barriers to the Success of Foreign Media Content Book
Author : Ulrike Rohn
Publisher : Peter Lang
Release : 2009
ISBN : 9783631594308
Language : En, Es, Fr & De

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Book Description :

What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.