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Content Inc

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Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc   How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Book
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2015-09-04
ISBN : 1259589668
Language : En, Es, Fr & De

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Book Description :

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Content Inc Second Edition Start a Content First Business Build a Massive Audience and Become Radically Successful With Little to No Money

Content Inc   Second Edition  Start a Content First Business  Build a Massive Audience and Become Radically Successful  With Little to No Money  Book
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Release : 2021-05-25
ISBN : 1264257554
Language : En, Es, Fr & De

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Book Description :

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.

SUMMARY Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses By Joe Pulizzi

SUMMARY   Content Inc  How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses By Joe Pulizzi Book
Author : Shortcut Edition
Publisher : Shortcut Edition
Release : 2021-06-02
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. In this summary, you will discover how Joe Pulizzi, the father of "Content Marketing" in the United States, created his company by developing his audience, before defining products and services to match it, in order to establish himself on a long-term basis. You will also discover how : attract prospects and customers by creating high value-added information ; your audience, once it has become loyal, will stand by your side; create your business around content, make it actionable and monetizable. Content Inc. gives you all the tools you need to create and deliver content, and how to make the most of it by changing the paradigm of your business, whether it's in the process of being created or already well established. This book is divided into six key steps in content creation and delivery that teach you how to build audience loyalty and increase the growth of your startup or business. *Buy now the summary of this book for the modest price of a cup of coffee!

Hyperspectral Remote Sensing

Hyperspectral Remote Sensing Book
Author : Ruiliang Pu
Publisher : CRC Press
Release : 2017-08-16
ISBN : 1351646931
Language : En, Es, Fr & De

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Book Description :

Advanced imaging spectral technology and hyperspectral analysis techniques for multiple applications are the key features of the book. This book will present in one volume complete solutions from concepts, fundamentals, and methods of acquisition of hyperspectral data to analyses and applications of the data in a very coherent manner. It will help readers to fully understand basic theories of HRS, how to utilize various field spectrometers and bioinstruments, the importance of radiometric correction and atmospheric correction, the use of analysis, tools and software, and determine what to do with HRS technology and data.

How to Stop Feeding the Beast

How to Stop Feeding the Beast Book
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
Release : 2021-10-18
ISBN : 1387571079
Language : En, Es, Fr & De

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Book Description :

Download How to Stop Feeding the Beast book written by Dr. Robert C. Worstell, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Definitive Guide to Drupal 7

The Definitive Guide to Drupal 7 Book
Author : Benjamin Melancon,Allie Micka,Amye Scavarda,Benjamin Doherty,Bojhan Somers,Jacine Rodriguez,Karoly Negyesi,Moshe Weitzman,Roy Scholten,Ryan Szrama,Sam Boyer,Stephane Corlosquet,Amanda Miller-Johnson,Andrew Grice,Dan Hakimzadeh,Kasey Dolin,Stefan Freudenberg
Publisher : Apress
Release : 2011-12-27
ISBN : 143023136X
Language : En, Es, Fr & De

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Book Description :

The Definitive Guide to Drupal 7 is the most comprehensive book for getting sites done using the powerful and extensible Drupal content management system. Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will: Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business. The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors: Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin. For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail: http://drupaleasy.com/podcast/2011/08/drupaleasy-podcast-63-epic

Brand Now

Brand Now Book
Author : Nick Westergaard
Publisher : AMACOM
Release : 2018-05-08
ISBN : 0814439233
Language : En, Es, Fr & De

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Book Description :

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Social Media Strategy

Social Media Strategy Book
Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield Publishers
Release : 2020-09
ISBN : 1538138182
Language : En, Es, Fr & De

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Book Description :

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Mbusiness The Strategic Implications of Mobile Communications

Mbusiness  The Strategic Implications of Mobile Communications Book
Author : Stuart Barnes
Publisher : Routledge
Release : 2012-05-04
ISBN : 1136378839
Language : En, Es, Fr & De

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Book Description :

MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments. MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.

M Business

M Business Book
Author : Stuart Barnes
Publisher : Routledge
Release : 2003
ISBN : 0750656239
Language : En, Es, Fr & De

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Book Description :

Examine the impacts of wireless information technologies on modern business and organization. Using a combination of recent theory and eveidence, it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new opportunities afforded by the mobile paradigm. This book explores the important strategic, managerial and technological issues that follow in the wake of an organization deciding to embrace mobile business models.

Law of the Internet 4th Edition

Law of the Internet  4th Edition Book
Author : Delta & Matsuura
Publisher : Wolters Kluwer
Release : 2017-01-01
ISBN : 145487869X
Language : En, Es, Fr & De

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Book Description :

Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protecting intellectual property online - patents, trademarks, and copyright Electronic commerce and contracting Online financial services and electronic payments Antitrust issues, including pricing, bundling and tying Internal network security Taxation of electronic commerce Jurisdiction in Cyberspace Defamation and the Internet Obscene and indecent materials on the Internet Regulation of Internet access and interoperability The authors George B. Delta and Jeffrey H. Matsuura -- two Internet legal experts who advise America's top high-tech companies -- demonstrate exactly how courts, legislators and treaties expand traditional law into the new context of the Internet and its commercial applications, with all the citations you'll need. The Law of the Internet also brings you up to date on all of the recent legal, commercial, and technical issues surrounding the Internet and provides you with the knowledge to thrive in the digital marketplace. Special features of this two-volume resource include timesaving checklists and references to online resources.

E commerce and V business

E commerce and V business Book
Author : Stuart Barnes
Publisher : Routledge
Release : 2007
ISBN : 0750664932
Language : En, Es, Fr & De

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Book Description :

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe * Packed with new case studies and material illustrating how electronic commerce and virtual business have created significant strategic benefits *Emphasis on leading-edge technologies and applications * Examines both large and small organizations from around the globe

Clever Girl Finance The Side Hustle Guide

Clever Girl Finance  The Side Hustle Guide Book
Author : Bola Sokunbi
Publisher : John Wiley & Sons
Release : 2021-05-19
ISBN : 1119771382
Language : En, Es, Fr & De

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Book Description :

Get the straight goods on how to build a thriving side hustle from someone who’s been there before In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You’ll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth. You’ll discover how to: Build your confidence, eliminate your fears, and strengthen your focus Establish a strong foundation for your new business, even without prior experience Create a solid plan to brand, market, and grow a business your customers won’t be able to get enough of Write a realistic financial plan for your side hustle and to create long-term wealth Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who’s ever thought about building a successful and profitable side hustle from the ground up but didn’t know where to start.

A Collection of the Public General Statutes Passed in the Forty fifth Year of the Reign of His Majesty King George the Third

A Collection of the Public General Statutes  Passed in the Forty fifth Year of the Reign of His Majesty King George the Third Book
Author : Great Britain
Publisher : Unknown
Release : 1805
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Collection of the Public General Statutes Passed in the Forty fifth Year of the Reign of His Majesty King George the Third book written by Great Britain, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Adaptive Learning of Polynomial Networks

Adaptive Learning of Polynomial Networks Book
Author : Nikolay Nikolaev,Hitoshi Iba
Publisher : Springer Science & Business Media
Release : 2006-08-18
ISBN : 0387312404
Language : En, Es, Fr & De

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Book Description :

This book delivers theoretical and practical knowledge for developing algorithms that infer linear and non-linear multivariate models, providing a methodology for inductive learning of polynomial neural network models (PNN) from data. The text emphasizes an organized model identification process by which to discover models that generalize and predict well. The book further facilitates the discovery of polynomial models for time-series prediction.

PHP MySQL JavaScript All in One For Dummies

PHP  MySQL    JavaScript All in One For Dummies Book
Author : Richard Blum
Publisher : John Wiley & Sons
Release : 2018-03-20
ISBN : 111946837X
Language : En, Es, Fr & De

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Book Description :

Explore the engine that drives the internet It takes a powerful suite of technologies to drive the most-visited websites in the world. PHP, mySQL, JavaScript, and other web-building languages serve as the foundation for application development and programming projects at all levels of the web. Dig into this all-in-one book to get a grasp on these in-demand skills, and figure out how to apply them to become a professional web builder. You’ll get valuable information from seven handy books covering the pieces of web programming, HTML5 & CSS3, JavaScript, PHP, MySQL, creating object-oriented programs, and using PHP frameworks. Helps you grasp the technologies that power web applications Covers PHP version 7.2 Includes coverage of the latest updates in web development Perfect for developers to use to solve problems This book is ideal for the inexperienced programmer interested in adding these skills to their toolbox. New coders who've made it through an online course or boot camp will also find great value in how this book builds on what you already know.

Professional SharePoint 2007 Records Management Development

Professional SharePoint 2007 Records Management Development Book
Author : John Holliday
Publisher : John Wiley & Sons
Release : 2011-02-09
ISBN : 1118080076
Language : En, Es, Fr & De

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Book Description :

Unique guide to records management methodologies for Microsoft Office SharePoint Server 2007 There may be books available on how to develop solutions for Microsoft Office SharePoint Server 2007, but this is the first book to provide step-by-step guidance for designing and building records management solutions on the SharePoint platform. You'll learn the five core services of any records management system-confidentiality, information integrity, high availability, adherence to policy, and audit ability-then explore the tools and techniques needed to implement them in SharePoint. The book helps you understand official records in the context of day-to-day collaboration and regulatory compliance; you'll also learn how to design extensible Windows Workflow Foundation (WF) components with records management as the central focus. Reviews Office SharePoint Server and how it provides a solid foundation for managing official records using specially constructed web sites and custom components Discusses the "File Plan", which describes where each record is stored, how long it is kept, and the manner and conditions under which it is destroyed Shows you how to apply the powerful features of the SharePoint platform to convert collaborative documents into managed files in a record center site Addresses best practices for creating records repositories, developing file plans to identify official records, controlling the creation and distribution of records using custom content types and information policy components, and more The companion Web site includes downloadable code modules you can use as a starting point for building real-world records management solutions on the SharePoint platform If you're a programmer, software architect, business analyst, or IT professional working in SharePoint, you'll want this unique book on your shelf.