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Confessions Of An Advertising Man

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Confessions of an Advertising Man

Confessions of an Advertising Man Book
Author : David Ogilvy,Sir Alan Parker
Publisher : Southbank Pub
Release : 2011
ISBN : 9781904915379
Language : En, Es, Fr & De

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Book Description :

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man Book
Author : David Ogilvy,Ogilvy David
Publisher : Holiday House
Release : 1963
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Mr. Ogilvy reveals, among other professional secrets, how he gets clients, how to write potent copy, and how to rise to the top of the advertising field.

Confessions of an Advertising Man

Confessions of an Advertising Man Book
Author : David Ogilvy
Publisher : Unknown
Release : 2004
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Confessions of an Advertising Man book written by David Ogilvy, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

CONFESSIONS OF AN ADVERTISING MAN 2ND E

CONFESSIONS OF AN ADVERTISING MAN 2ND E Book
Author : Ogilvy
Publisher : Scribner
Release : 1989-01-09
ISBN : 9780689708008
Language : En, Es, Fr & De

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Book Description :

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Confessions of an Advertising Man

Confessions of an Advertising Man Book
Author : David Ogilvy
Publisher : Unknown
Release : 1987-01-01
ISBN : 9780330299565
Language : En, Es, Fr & De

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Book Description :

Download Confessions of an Advertising Man book written by David Ogilvy, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Confessions of an Advertising Man

Confessions of an Advertising Man Book
Author : David Ogilvy (Werbefachmann)
Publisher : Unknown
Release : 1964
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Confessions of an Advertising Man book written by David Ogilvy (Werbefachmann), available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Ogilvy on Advertising

Ogilvy on Advertising Book
Author : David Ogilvy
Publisher : Vintage
Release : 1985
ISBN : 9780394729039
Language : En, Es, Fr & De

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Book Description :

An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

Confessions of an Advertising Man With Facsimiles

Confessions of an Advertising Man   With Facsimiles    Book
Author : David Ogilvy (Advertising Agent.)
Publisher : Unknown
Release : 1964
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Confessions of an Advertising Man With Facsimiles book written by David Ogilvy (Advertising Agent.), available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Summary

Summary Book
Author : Chase Adams
Publisher : Createspace Independent Publishing Platform
Release : 2018-07-31
ISBN : 9781723495021
Language : En, Es, Fr & De

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Book Description :

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Personal Confessions of an Advertising Man

Personal Confessions of an Advertising Man Book
Author : Luis Bassat
Publisher : Unknown
Release : 2009
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Personal Confessions of an Advertising Man book written by Luis Bassat, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Advertising Strategy

Advertising Strategy Book
Author : Tom Altstiel,Jean Grow
Publisher : SAGE
Release : 2006
ISBN : 9781412917964
Language : En, Es, Fr & De

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Book Description :

Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. This text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic perspectives through their own personal experience as an actively teaching professor at one of the top advertising programs in the country and a working creative director and agency principal.

Grapho Persuasion Mastering the Pyramid of Persuasion Confessions of a Marketing Man

Grapho Persuasion  Mastering the Pyramid of Persuasion  Confessions of a Marketing Man  Book
Author : Victor Semo
Publisher : Jamin Press GraphoPersuasion
Release : 2011-03
ISBN : 2953856609
Language : En, Es, Fr & De

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Book Description :

Download Grapho Persuasion Mastering the Pyramid of Persuasion Confessions of a Marketing Man book written by Victor Semo, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

An Autobiography

An Autobiography Book
Author : David Ogilvy
Publisher : John Wiley & Sons
Release : 1997-02-13
ISBN : 9780471180029
Language : En, Es, Fr & De

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Book Description :

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.

Advertising to Baby Boomers

Advertising to Baby Boomers Book
Author : Chuck Nyren
Publisher : Paramount Market Publishing
Release : 2005
ISBN : 9780976697312
Language : En, Es, Fr & De

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Book Description :

Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.

Web 2 0 A Strategy Guide

Web 2 0  A Strategy Guide Book
Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
Release : 2008-04-23
ISBN : 9780596553753
Language : En, Es, Fr & De

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Book Description :

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

The Social Impact of Advertising

The Social Impact of Advertising Book
Author : Tony Kelso
Publisher : Rowman & Littlefield
Release : 2018-09-14
ISBN : 1538101157
Language : En, Es, Fr & De

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Book Description :

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

When Ads Work

When Ads Work Book
Author : David M Jones
Publisher : Routledge
Release : 2015-03-26
ISBN : 1317452119
Language : En, Es, Fr & De

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Book Description :

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Fables Fashions and Facts About Advertising

Fables  Fashions  and Facts About Advertising Book
Author : John Philip Jones
Publisher : SAGE
Release : 2003-11-20
ISBN : 1452236836
Language : En, Es, Fr & De

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Book Description :

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

When Ads Work

When Ads Work Book
Author : John Philip Jones
Publisher : M.E. Sharpe
Release : 2007
ISBN : 9780765636300
Language : En, Es, Fr & De

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Book Description :

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Advertising and Consumer Society

Advertising and Consumer Society Book
Author : Nicholas Holm
Publisher : Macmillan International Higher Education
Release : 2016-10-28
ISBN : 1137471751
Language : En, Es, Fr & De

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Book Description :

An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.