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Business Model Generation

Business Model Generation Book
Author : Alexander Osterwalder,Yves Pigneur
Publisher : John Wiley & Sons
Release : 2013-02-01
ISBN : 1118656407
Language : En, Es, Fr & De

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Book Description :

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Business Model Generation

Business Model Generation Book
Author : Alexander Osterwalder,Yves Pigneur,Tim Clark
Publisher : Unknown
Release : 2010
ISBN : 9782839906173
Language : En, Es, Fr & De

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Book Description :

A handbook striving to defy outmoded business models and design tomorrow's enterprises. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.

Business Model You

Business Model You Book
Author : Timothy Clark,Alexander Osterwalder,Yves Pigneur
Publisher : John Wiley & Sons
Release : 2012-03-27
ISBN : 1118156315
Language : En, Es, Fr & De

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Book Description :

Offers advice and inspiration for readers interested in changing their career or life paths, presenting techniques for designing and implementing a business model for an individual personal life.

The Big Pad of 50 Blank Extra Large Business Model Canvases and 50 Blank Extra Large Value Proposition Canvases

The Big Pad of 50 Blank  Extra Large Business Model Canvases and 50 Blank  Extra Large Value Proposition Canvases Book
Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Release : 2016-12-05
ISBN : 1119366062
Language : En, Es, Fr & De

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Book Description :

100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample “learning canvases” provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Whether you’re chasing down a game-changing business model or working to evaluate and refresh an old one, the highly visual, spacious design makes it easy to use the powerful centerpiece tool in Business Model Generation to lead your product, brand, or company into the next stage of growth. If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers’ needs and desires. When business conversations become mired in hunches and intuitions, or you’re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective intelligence of your team. Tear out a blank canvas and design a powerful visual business model or value proposition based on the global bestsellers Business Model Generation and Value Proposition Design. These transformational business tools have proven themselves at all types of companies, from start-ups to such large organizations as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, and Philips.

Business Model Generation

Business Model Generation Book
Author : Adam K. Masterson
Publisher : Createspace Independent Publishing Platform
Release : 2014-04-22
ISBN : 9781508893523
Language : En, Es, Fr & De

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Book Description :

The Blueprints Every Entrepreneur in Every Industry Needs Today to Achieve Maximum Profits Scroll-Up and Order your Copy Today! Discover how to maximize your profits though examining what your business needs... to become more profitable! Every entrepreneur wants to know the secret behind making massive profits. They want to know how peers before them managed to supposedly get lucky and, at the same time, want to use that knowledge itself to find their own success. A lot of people who want to become successful business owners don't realize that there's more to having a successful business than micro-managing one's own business or even having some of that luck. When you have a business that successful in the first place, a lot of that success comes right down to utilizing organizational skills or, in other words, handling a whole lot of planning. Many people looking to start their business probably don't want to hear that they have to plan to be successful, but that's pretty much the truth. You can't really start a business without having some type of plan in mind. It's difficult to even think about what might go into starting a business if you didn't even have a plan to start out with. That's why you should always have a plan, as they say, to get started building a business in the first place. In our ebook, Business Model Generation, we want to show you exactly how you can develop that same plan, so business owners like you can develop a profitable business model in the future. Build a profitable business model to build for the future.... When starting a business, every business owner thinks about the future, so much that they often forget about thinking for the present. And, it's the present that often influences how profitable our businesses should be. Or, will become. Everyone wants to have their businesses become profitable-more profitable, at that. Though, a lot of people don't understand why their businesses aren't primed for becoming profitable in the first place. They could be heading in the wrong direction. They may have the wrong idea about what their business really needs. Though, the most important thing about understanding why your business might not be profitable is, well, understanding the exact reason why everything might not work as well as you'd think it works. And, when you think about that, it's completely okay. In Business Model Generation, we want to show you that there are ways to make your business profitable without relying on tried and true tricks. We want you to actually know what a business model is-so, you can take that knowledge and use it to your own advantage! In our ebook, you can expect to learn about: What a business model is. What to do with a business model. What constructing a business model is all about. The types of business models out there today. How you can apply what you know about running your business to your business model. What earning profits means for your business. Why you can't just be satisfied with earning profits. How business models can affect your business' profitability. What blueprint you can use to formulate your business model. How you can use your knowledge to maximize your business' profitability! Remember: only you are responsible for building your business' business model. That means that you need to dig deep and understand why certain methods may not be working for your business... but one alternative model does. Business models are versatile like that, though you have to know what you're working with first before you delve deeper into using a business model in that way. Scroll-up and Order your Copy Today!

Business Models for Teams

Business Models for Teams Book
Author : Tim Clark,Bruce Hazen
Publisher : Penguin
Release : 2017-06-27
ISBN : 073521347X
Language : En, Es, Fr & De

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Book Description :

Are you frustrated by these common problems? -Lack of a source of motivation common to millennials and boomers alike -Teambuilding exercises that fail to produce lasting results -Groups that isolate themselves in specialty silos -“Job description myopia,” or employee inability see the bigger picture -Organization charts that fail to show how work gets done Business Models for Teams helps you solve these problems. In fact, it may be the last teamwork toolkit you will ever need! Most leaders make the mistake of over-relying on verbal and written communications. But that approach is outmoded in today’s systems-driven world. Using the same visual tools that made Business Model Generation and Business Model You so successful worldwide, Business Models for Teams lets you visually depict how any team really works — and how each person fits in. The Business Models for Teams toolkit provides the missing half of teambuilding, plus a research-based engagement method that works for employees of all ages. You will discover how to fix job-description myopia and how to accurately depict where work truly gets done: in the “white space” of organization charts. Business Models for Teams imparts must-have operating acumen, whether you work in business, government, or the not-for-profit world.

SUMMARY Business Model Generation A Handbook For Visionaries Game Changers And Challengers By Alexander Osterwalder And Yves Pigneur

SUMMARY   Business Model Generation  A Handbook For Visionaries  Game Changers  And Challengers By Alexander Osterwalder And Yves Pigneur Book
Author : Shortcut Edition
Publisher : Shortcut Edition
Release : 2021-06-19
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover a thousand and one tips for designing innovative business models to develop or create your business. You will also discover : how to design a great tool to describe, study and create business models; different economic models, based on the concepts of the greatest entrepreneurship theorists; the techniques that make designing business models fun and effective; how to evaluate the best strategy for your business model; a generic process to help you create innovative business models, as well as several tips to ensure the future of your business model. Traditional companies are confronted with a new generation of ambitious entrepreneurs with increasingly innovative ideas. In today's economic landscape, the actors are multiple, leading to the death of certain models, which will be replaced by other concepts, thus perpetuating a cyclical entrepreneurial dynamic, which it is better to have the keys of understanding to make room for its business model. "Business Model" is for visionaries and innovative minds who want to reinvent the economic market of tomorrow! A business model defines the tools with which a structure creates and generates value. It is recommended to rely on nine pillars that guarantee a company's profitability. These pillars correspond to the four main dimensions of a company: its customers, its offer, its infrastructure and its financial health. *Buy now the summary of this book for the modest price of a cup of coffee!

Business Model Canvas A Complete Guide 2020 Edition

Business Model Canvas A Complete Guide   2020 Edition Book
Author : Gerardus Blokdyk
Publisher : 5starcooks
Release : 2020-01-19
ISBN : 9781867309321
Language : En, Es, Fr & De

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Book Description :

What reservations might you have about the design-plus model of strategic management? Are your relationships long term or short term? Does your business need a social media strategy? Which emerging technologies are peripheral customers adopting? Who is routinely challenging and vetting the information? This best-selling Business Model Canvas self-assessment will make you the credible Business Model Canvas domain auditor by revealing just what you need to know to be fluent and ready for any Business Model Canvas challenge. How do I reduce the effort in the Business Model Canvas work to be done to get problems solved? How can I ensure that plans of action include every Business Model Canvas task and that every Business Model Canvas outcome is in place? How will I save time investigating strategic and tactical options and ensuring Business Model Canvas costs are low? How can I deliver tailored Business Model Canvas advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Business Model Canvas essentials are covered, from every angle: the Business Model Canvas self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Business Model Canvas outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Business Model Canvas practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Business Model Canvas are maximized with professional results. Your purchase includes access details to the Business Model Canvas self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Business Model Canvas Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Business model generation

Business model generation Book
Author : Alexander Osterwalder,Yves Pigneur
Publisher : Unknown
Release : 2010
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Business model generation book written by Alexander Osterwalder,Yves Pigneur, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Invincible Company

The Invincible Company Book
Author : Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
Publisher : John Wiley & Sons
Release : 2020-04-14
ISBN : 1119523966
Language : En, Es, Fr & De

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Book Description :

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Business Model Generation

Business Model Generation Book
Author : Osterwalder
Publisher : Unknown
Release : 2013-04-04
ISBN : 9781118727720
Language : En, Es, Fr & De

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Book Description :

Download Business Model Generation book written by Osterwalder, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Value Proposition Design

Value Proposition Design Book
Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Release : 2015-01-26
ISBN : 1118968069
Language : En, Es, Fr & De

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Book Description :

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Testing Business Ideas

Testing Business Ideas Book
Author : David J. Bland,Alexander Osterwalder
Publisher : John Wiley & Sons
Release : 2019-11-12
ISBN : 1119551447
Language : En, Es, Fr & De

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Book Description :

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Business Model Canvas

The Business Model Canvas Book
Author : 50MINUTES,
Publisher : 50Minutes.com
Release : 2017-03-16
ISBN : 2806279372
Language : En, Es, Fr & De

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Book Description :

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide. An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to: • Identify the nine factors affected by the Business Model Canvas and why they are important • Analyse concrete applications of the Business Model Canvas with real-life case studies • Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Business Model Shifts

Business Model Shifts Book
Author : Patrick van der Pijl,Justin Lokitz,Roland Wijnen
Publisher : John Wiley & Sons
Release : 2020-11-24
ISBN : 1119525349
Language : En, Es, Fr & De

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Book Description :

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

Business Model Generation

Business Model Generation Book
Author : Osterwalder
Publisher : Unknown
Release : 2013-04-15
ISBN : 9781118735879
Language : En, Es, Fr & De

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Book Description :

Download Business Model Generation book written by Osterwalder, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Iterative Business Model Canvas Development From Vision to Product Backlog

Iterative Business Model Canvas Development   From Vision to Product Backlog Book
Author : Robert C. Mir
Publisher : BoD – Books on Demand
Release : 2020-12-15
ISBN : 374312002X
Language : En, Es, Fr & De

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Book Description :

Iterative Business Model Canvas Development - from vision to product backlog Agile development of products and business models Using the Business Model Canvas is a highly successful way to create a common understanding of the product vision to be realized and thus support communication with both stakeholders and developers. Regardless of whether the method is used in the context of Scrum, Kanban, DSDM or any other method, or whether it is applied by a project manager in classic "waterfall" project management, the joint development of a Business Model Canvas (BMC) provides a basis for optimizing the most important success factor of any project at all - communication between the participants. In his publication "Iterative Business Model Canvas Development - From Vision to Product Backlog" the author and experienced consultant presents the method used as well as additional tools and processes for its optimal implementation. The focus is on practical relevance and applicability.

Business Model Generation

Business Model Generation Book
Author : Annetta Boyer
Publisher : CreateSpace
Release : 2014-11-26
ISBN : 9781503364110
Language : En, Es, Fr & De

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Book Description :

A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity. Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms. Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers. Business models are also referred to in some instances within the context of accounting for purposes of public reporting. Table of Contents: Author Bios 7 1 Network-based business models 10 1.1 What defines a network based business model? 11 1.2 Barriers and challenges 12 2 Value creation maps 13 2.1 What is the value creation process? 14 2.2 Why might the value creation process be difficult to discover? 15 2.3 What is a value creation map? 17 2.4 The building process: A two-step method 17 2.5 Refining the value creation map 21 2.6 Value creation maps and indicators 22 2.7 Pros and cons 24 Strategic innovation - the context of business models and business development 26 3.1 Introduction: a new competitive landscape 27 3.2 Strategic innovation: the background 28 3.3 Defining strategic innovation 30 3.4 Defining business concepts 31 3.5 Discussions 39 4 Business model innovation 43 4.1 Method 44 4.2 Analysis 46 4.3 Discussion: Single vs. Multi BM Innovation 50 4.4 Conclusion 52 5 Innovative business models on NewConnect 53 5.1 NewConnect and other alternative markets in Europe 53 5.2 Information documents as a way to present business models 56 5.3 Sustainability of innovative business models 58 5.4 Sustainability of business models used by companies on NewConnect - Results of empirical research 64 6 Globalizing high-tech business models 72 6.1 Setting the Scene 72 6.2 Tensions at the Inception 73 6.3 Dyadic tensions 78 6.4 Conclusion 82 7 Business model design 83 7.1 Business model uncertainty 84 7.2 Business model design 87 7.3 Implications for business model practice 96 8 References 97 9 Endnotes 107 Executive

BUSINESS MODEL

BUSINESS MODEL Book
Author : Alexander Chernev
Publisher : Cerebellum Press
Release : 2017-03-12
ISBN : 9781936572458
Language : En, Es, Fr & De

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Book Description :

This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives market success.

What s Your Digital Business Model

What s Your Digital Business Model  Book
Author : Peter Weill,Stephanie Woerner
Publisher : Harvard Business Press
Release : 2018-04-17
ISBN : 163369271X
Language : En, Es, Fr & De

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Book Description :

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.