Author : Kitty O. Locker,Jo Mackiewicz,Donna S. Kienzler
Release : 2018-09-20
ISBN : 9781260288384
Language : En, Es, Fr & De GET BOOK
Book Description :
Business and Administrative Communication is flexible, specific, interesting, comprehensive, and up-to-date. The twelfth edition takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes. Flexible You choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they would arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations. Specific 12e retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples. Interesting Anecdotes and examples from a variety of fields show business communication at work. Comprehensive 12e covers international communication, communicating across cultures, ethics, collaborative writing, organisational cultures, visuals and data displays, technology, and more. Assignments allow students to practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments. BAC Is Up-to-Date The 12th edition of BAC incorporates the latest business communication research and cases.