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Budget Constraints And Optimization In Sponsored Search Auctions

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Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions Book
Author : Yanwu Yang,Feiyue Wang
Publisher : Elsevier
Release : 2013-11-23
ISBN : 0124115047
Language : En, Es, Fr & De

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Book Description :

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Internet and Network Economics

Internet and Network Economics Book
Author : Christos Papadimitriou,Shuzhong Zhang
Publisher : Springer Science & Business Media
Release : 2008-12
ISBN : 3540921842
Language : En, Es, Fr & De

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Book Description :

This volume contains the papers presented at the International Workshop on Internet and Network Economics held during December 17-20, 2008, in Sha- hai, China, for its fourth edition. WINE 2008 provided a forum for researchers from di?erent disciplines to communicate with each other and exchange their researching ?ndings in this emerging ?eld. WINE 2008hadteninvitedspeakers: FanChungGraham, MatthewJackson, Lawrence Lau, Tom Luo, Eric Maskin, Paul Milgrom, Christos Papadimitriou, Herbert Scarf, Hal Varian and Yinyu Ye. There were 126 submissions. Each submission was reviewed on average by 2. 5 Programme Committee members. The Committee decided to accept 68 papers. The programme also included 10 invited talks. This ?nal program contained papers covering topics including equilibrium, information markets, sponsored auction, network economics, mechanism - sign, socialnetworks, advertisementpricing, computationalequilibrium, network games, algorithms and complexity for games. December 2008 Christos Papadimitriou Shuzhong Zhang Organization Programme Chairs Conference Chair Herbert E. Scarf (Yale University) Program Co-chair Christos Papadimitriou (UC Berkeley) Program Co-chair Shuzhong Zhang (Chinese University of Hong Kong) Local Organizing Committee Chairs Committee Chair Yifan Xu (Fudan University) Committee Co-chair Duan Li (Chinese University of Hong Kong) Committee Co-chair ShouyangWang(ChineseAcademyofSciences) Committee Co-chair Xiaoping Zhao (SSE INFONET Ltd.

Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions Book
Author : Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash
Publisher : Springer Science & Business Media
Release : 2009-04-03
ISBN : 1848009380
Language : En, Es, Fr & De

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Book Description :

This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

Advanced Data Mining and Applications

Advanced Data Mining and Applications Book
Author : Gao Cong,Wen-Chih Peng,Wei Emma Zhang,Chengliang Li,Aixin Sun
Publisher : Springer
Release : 2017-10-30
ISBN : 3319691791
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 13th International Conference on Advanced Data Mining and Applications, ADMA 2017, held in Singapore in November 2017. The 20 full and 38 short papers presented in this volume were carefully reviewed and selected from 118 submissions. The papers were organized in topical sections named: database and distributed machine learning; recommender system; social network and social media; machine learning; classification and clustering methods; behavior modeling and user profiling; bioinformatics and medical data analysis; spatio-temporal data; natural language processing and text mining; data mining applications; applications; and demos.

Approximation Randomization and Combinatorial Optimization Algorithms and Techniques

Approximation  Randomization and Combinatorial Optimization  Algorithms and Techniques Book
Author : Ashish Goel,Klaus Jansen,José Rolim,Ronitt Rubinfeld
Publisher : Springer
Release : 2008-08-28
ISBN : 3540853634
Language : En, Es, Fr & De

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Book Description :

This volume contains the papers presented at the 11th International Wo- shop on Approximation Algorithms for Combinatorial Optimization Problems (APPROX 2008) and the 12th International Workshop on Randomization and Computation (RANDOM 2008), which took place concurrently at the MIT (M- sachusetts Institute of Technology) in Boston, USA, during August 25–27, 2008. APPROX focuses on algorithmic and complexity issues surrounding the development of e?cient approximate solutions to computationally di?cult problems, and was the 11th in the series after Aalborg (1998), Berkeley (1999), Saarbru ̈cken (2000), Berkeley (2001), Rome (2002), Princeton (2003), Cambridge (2004), Berkeley (2005), Barcelona (2006), and Princeton (2007). RANDOM is concerned with applications of randomness to computational and combinatorial problems, and was the 12th workshop in the series following Bologna (1997), Barcelona (1998), Berkeley (1999), Geneva (2000), Berkeley (2001), Harvard (2002), Princeton (2003), Cambridge (2004), Berkeley (2005), Barcelona (2006), and Princeton (2007). Topics of interest for APPROX and RANDOM are: design and analysis of - proximation algorithms, hardness of approximation, small space, sub-linear time, streaming, algorithms, embeddings and metric space methods, mathematical programming methods, combinatorial problems in graphs and networks, game t- ory, markets, economic applications, geometric problems, packing, covering, scheduling, approximate learning, design and analysis of randomized algorithms, randomized complexity theory, pseudorandomness and derandomization, random combinatorial structures, random walks/Markov chains, expander graphs and randomness extractors, probabilistic proof systems, random projections and - beddings, error-correcting codes, average-case analysis, property testing, com- tational learning theory, and other applications of approximation and randomness.

Encyclopedia of Algorithms

Encyclopedia of Algorithms Book
Author : Ming-Yang Kao
Publisher : Springer Science & Business Media
Release : 2008-08-06
ISBN : 0387307702
Language : En, Es, Fr & De

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Book Description :

One of Springer’s renowned Major Reference Works, this awesome achievement provides a comprehensive set of solutions to important algorithmic problems for students and researchers interested in quickly locating useful information. This first edition of the reference focuses on high-impact solutions from the most recent decade, while later editions will widen the scope of the work. All entries have been written by experts, while links to Internet sites that outline their research work are provided. The entries have all been peer-reviewed. This defining reference is published both in print and on line.

Information Retrieval Technology

Information Retrieval Technology Book
Author : Yuexian Hou,Jian-Yun Nie,Le Sun,Bo Wang,Peng Zhang
Publisher : Springer Science & Business Media
Release : 2012-12-06
ISBN : 364235341X
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.

Information Technology in Environmental Engineering

Information Technology in Environmental Engineering Book
Author : Burkhardt Funk,Peter Niemeyer,Jorge Marx Gómez
Publisher : Springer Science & Business Media
Release : 2013-09-14
ISBN : 3642360114
Language : En, Es, Fr & De

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Book Description :

Information technologies have evolved to an enabling science for natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Computing plays a significant role in the every day practices of environmental engineers, natural scientists, economists, and social scientists. The complexity of natural phenomena requires interdisciplinary approaches, where computing science offers the infrastructure for environmental data collection and management, scientific simulations, decision support, documentation and reporting. Ecology, environmental engineering and natural resource management comprise an excellent real-world testbed for IT system demonstration, while presenting new challenges for computer science. Complexity, uncertainty and scaling issues of natural systems constitute a demanding application domain for modelling, simulation and scientific workflows, data management and reporting, decision support and intelligent systems, distributed computing environments, geographical information systems, heterogeneous systems integration, software engineering, accounting systems, control systems, as well as sustainable manufacturing and reverse logistics. This books offers a collection of papers presented at the 6th International Conference on Environmental Engineering, held in July 2013, in Lüneburg, Germany. Recent success stories in ecoinformatics, promising ideas and new challenges are discussed among computer scientists, environmental engineers, industrial engineers, economists and social scientists, demonstrating new paradigms for problem solving and decision making.

Algorithmic Game Theory

Algorithmic Game Theory Book
Author : Burkhard Monien,Ulf-Peter Schroeder
Publisher : Springer
Release : 2008-04-20
ISBN : 3540793097
Language : En, Es, Fr & De

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Book Description :

This book constitutes the proceedings of the First International Symposium on Algorithmic Game Theory. It covers routing and scheduling, markets, mechanism design, a potpourri of games, solution concepts, and cost sharing.

Algorithms and Computation

Algorithms and Computation Book
Author : Leizhen Cai,Siu-Wing Cheng,Tak-Wah Lam
Publisher : Springer
Release : 2013-12-12
ISBN : 364245030X
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 24th International Symposium on Algorithms and Computation, ISAAC 2013, held in Hong Kong, China in December 2013. The 67 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 177 submissions for inclusion in the book. The focus of the volume in on the following topics: computation geometry, pattern matching, computational complexity, internet and social network algorithms, graph theory and algorithms, scheduling algorithms, fixed-parameter tractable algorithms, algorithms and data structures, algorithmic game theory, approximation algorithms and network algorithms.

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference Book
Author : American Association for Artificial Intelligence
Publisher : Unknown
Release : 2008
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference book written by American Association for Artificial Intelligence, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Algorithmic Aspects in Information and Management

Algorithmic Aspects in Information and Management Book
Author : Andrew Goldberg,Yunhong Zhou
Publisher : Springer Science & Business Media
Release : 2009-05-25
ISBN : 3642021573
Language : En, Es, Fr & De

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Book Description :

This book constitutes the proceedings of the 5th International Conference on Algorithmic Aspects in Information Management, AAIM 2009, held in San Francisco, CA, USA, in June 2009. The 25 papers presented together with the abstracts of two invited talks were carefully reviewed and selected for inclusion in this book. While the areas of information management and management science are full of algorithmic challenges, the proliferation of data (Internet, biology, finance etc) has called for the design of efficient and scalable algorithms and data structures for their management and processing. This conference is intended for original algorithmic research on immediate applications and/or fundamental problems pertinent to information management and management science, broadly construed. The conference aims at bringing together researchers in Computer Science, Operations Research, Economics, Game Theory, and related disciplines.

Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World Book
Author : Saibal Ray,Shuya Yin
Publisher : Springer Nature
Release : 2019-12-14
ISBN : 3030317331
Language : En, Es, Fr & De

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Book Description :

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

E Marketing Concepts Methodologies Tools and Applications

E Marketing  Concepts  Methodologies  Tools  and Applications Book
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2012-05-31
ISBN : 1466615990
Language : En, Es, Fr & De

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Book Description :

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Internet and Network Economics

Internet and Network Economics Book
Author : Paul W. Goldberg,Mingyu Guo
Publisher : Springer
Release : 2012-12-05
ISBN : 3642353118
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 8th International Workshop on Internet and Network Economics, WINE 2012, held in Liverpool, UK, in December 2012. The 36 revised full papers and 13 revised short papers presented together with the abstracts of 3 papers about work in progress and 3 invited talks were carefully reviewed and selected from 112 submissions. The papers are organized in topical sections on algorithmic game theory; algorithmic mechanism design; auction algorithms and analysis; computational advertising; computational aspects of equilibria; computational social choice; convergence and learning in games; coalitions, coordination and collective action; economics aspects of security and privacy; economics aspects of distributed and network computing; information and attention economics; network games; price differentiation and price dynamics; social networks.

INFORMS Conference Program

INFORMS Conference Program Book
Author : Institute for Operations Research and the Management Sciences. National Meeting
Publisher : Unknown
Release : 2009
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download INFORMS Conference Program book written by Institute for Operations Research and the Management Sciences. National Meeting, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics Book
Author : Ayanso, Anteneh
Publisher : IGI Global
Release : 2014-02-28
ISBN : 1466651954
Language : En, Es, Fr & De

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Book Description :

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Advanced Topics in Information Retrieval

Advanced Topics in Information Retrieval Book
Author : Massimo Melucci,Ricardo Baeza-Yates
Publisher : Springer Science & Business Media
Release : 2011-06-10
ISBN : 3642209467
Language : En, Es, Fr & De

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Book Description :

Information retrieval is the science concerned with the effective and efficient retrieval of documents starting from their semantic content. It is employed to fulfill some information need from a large number of digital documents. Given the ever-growing amount of documents available and the heterogeneous data structures used for storage, information retrieval has recently faced and tackled novel applications. In this book, Melucci and Baeza-Yates present a wide-spectrum illustration of recent research results in advanced areas related to information retrieval. Readers will find chapters on e.g. aggregated search, digital advertising, digital libraries, discovery of spam and opinions, information retrieval in context, multimedia resource discovery, quantum mechanics applied to information retrieval, scalability challenges in web search engines, and interactive information retrieval evaluation. All chapters are written by well-known researchers, are completely self-contained and comprehensive, and are complemented by an integrated bibliography and subject index. With this selection, the editors provide the most up-to-date survey of topics usually not addressed in depth in traditional (text)books on information retrieval. The presentation is intended for a wide audience of people interested in information retrieval: undergraduate and graduate students, post-doctoral researchers, lecturers, and industrial researchers.

Impacts of Online Advertising on Business Performance

Impacts of Online Advertising on Business Performance Book
Author : Semerádová, Tereza,Weinlich, Petr
Publisher : IGI Global
Release : 2019-11-22
ISBN : 1799816206
Language : En, Es, Fr & De

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Book Description :

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Examine Two Recommendation and Optimization Problems in Online Advertising

Examine Two Recommendation and Optimization Problems in Online Advertising Book
Author : Jinlin Wang
Publisher : Unknown
Release : 2010
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This dissertation examines two recommendation and optimization issues in online advertising. One is to optimize the search engine revenue with the presence of advertiser daily budget constraints. A solution framework that combines a novel linear programming formulation and a method to generate serving plans is designed to achieve the optimal search engine revenue. The ad ranking and pricing auction mechanism suggested by the solution framework is different from the generalized second price auction mechanism. The computational results show a significant improvement of revenue over a greedy algorithm allocating to a query all campaigns that have remaining budget following the second price auction mechanism. Decomposition of the large search engine problem into smaller submarkets and the method of handling tail terms make the method practical both in terms of problem size and the solution speed. The second problem this dissertation examines is to recommend the best performing online publishers' display ad inventory for a request for quota (RFQ) from an advertiser. A system architecture is designed and includes the major components of historical online campaign booking and performance data, inventory availability and performance prediction, a pricing engine, a recommendation engine, and an inventory mix optimization engine. Detailed description of applying natural language processing algorithm Probabilistic Latent Semantic Indexing method (PLSI) to â€bag of words†representation of campaigns are provided. A linear programming model is designed to find the best inventory mix to optimize campaign objective while satisfying business constraints.