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Budget Constraints And Optimization In Sponsored Search Auctions

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Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions Book
Author : Yanwu Yang,Feiyue Wang
Publisher : Elsevier
Release : 2013-11-23
ISBN : 0124115047
Language : En, Es, Fr & De

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Book Description :

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Internet and Network Economics

Internet and Network Economics Book
Author : Christos Papadimitriou
Publisher : Springer Science & Business Media
Release : 2008-12
ISBN : 3540921842
Language : En, Es, Fr & De

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Book Description :

This volume contains the papers presented at the International Workshop on Internet and Network Economics held during December 17–20, 2008, in Sha- hai, China, for its fourth edition. WINE 2008 provided a forum for researchers from di?erent disciplines to communicate with each other and exchange their researching ?ndings in this emerging ?eld. WINE 2008hadteninvitedspeakers:FanChungGraham,MatthewJackson, Lawrence Lau, Tom Luo, Eric Maskin, Paul Milgrom, Christos Papadimitriou, Herbert Scarf, Hal Varian and Yinyu Ye. There were 126 submissions. Each submission was reviewed on average by 2. 5 Programme Committee members. The Committee decided to accept 68 papers. The programme also included 10 invited talks. This ?nal program contained papers covering topics including equilibrium, information markets, sponsored auction, network economics, mechanism - sign,socialnetworks,advertisementpricing,computationalequilibrium,network games, algorithms and complexity for games. December 2008 Christos Papadimitriou Shuzhong Zhang Organization Programme Chairs Conference Chair Herbert E. Scarf (Yale University) Program Co-chair Christos Papadimitriou (UC Berkeley) Program Co-chair Shuzhong Zhang (Chinese University of Hong Kong) Local Organizing Committee Chairs Committee Chair Yifan Xu (Fudan University) Committee Co-chair Duan Li (Chinese University of Hong Kong) Committee Co-chair ShouyangWang(ChineseAcademyofSciences) Committee Co-chair Xiaoping Zhao (SSE INFONET Ltd.

Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions Book
Author : Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash
Publisher : Springer Science & Business Media
Release : 2009-04-03
ISBN : 1848009380
Language : En, Es, Fr & De

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Book Description :

This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

Algorithmic Aspects in Information and Management

Algorithmic Aspects in Information and Management Book
Author : Andrew Goldberg,Yunhong Zhou
Publisher : Springer
Release : 2009-06-18
ISBN : 3642021581
Language : En, Es, Fr & De

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Book Description :

This book constitutes the proceedings of the 5th International Conference on Algorithmic Aspects in Information Management, AAIM 2009, held in San Francisco, CA, USA, in June 2009. The 25 papers presented together with the abstracts of two invited talks were carefully reviewed and selected for inclusion in this book. While the areas of information management and management science are full of algorithmic challenges, the proliferation of data (Internet, biology, finance etc) has called for the design of efficient and scalable algorithms and data structures for their management and processing. This conference is intended for original algorithmic research on immediate applications and/or fundamental problems pertinent to information management and management science, broadly construed. The conference aims at bringing together researchers in Computer Science, Operations Research, Economics, Game Theory, and related disciplines.

Algorithmic Game Theory

Algorithmic Game Theory Book
Author : Noam Nisan,Tim Roughgarden,Eva Tardos,Vijay V. Vazirani
Publisher : Cambridge University Press
Release : 2007-09-24
ISBN : 9781139466547
Language : En, Es, Fr & De

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Book Description :

In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and combinatorial auctions are followed by chapters on important game theory applications such as incentives and pricing, cost sharing, information markets and cryptography and security. This definitive work will set the tone of research for the next few years and beyond. Students, researchers, and practitioners alike need to learn more about these fascinating theoretical developments and their widespread practical application.

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference

Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference Book
Author : American Association for Artificial Intelligence
Publisher : Unknown
Release : 2008
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference book written by American Association for Artificial Intelligence, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

INFORMS Conference Program

INFORMS Conference Program Book
Author : Institute for Operations Research and the Management Sciences. National Meeting
Publisher : Unknown
Release : 2009
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download INFORMS Conference Program book written by Institute for Operations Research and the Management Sciences. National Meeting, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Dissertation Abstracts International

Dissertation Abstracts International Book
Author : Anonim
Publisher : Unknown
Release : 2002
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Dissertation Abstracts International book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Proceedings

Proceedings Book
Author : Anonim
Publisher : Unknown
Release : 1992
ISBN : 9780262510639
Language : En, Es, Fr & De

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Book Description :

Download Proceedings book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975

UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975 Book
Author : Anonim
Publisher : Unknown
Release : 1976
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975 book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Examine Two Recommendation and Optimization Problems in Online Advertising

Examine Two Recommendation and Optimization Problems in Online Advertising Book
Author : Jinlin Wang
Publisher : Unknown
Release : 2010
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This dissertation examines two recommendation and optimization issues in online advertising. One is to optimize the search engine revenue with the presence of advertiser daily budget constraints. A solution framework that combines a novel linear programming formulation and a method to generate serving plans is designed to achieve the optimal search engine revenue. The ad ranking and pricing auction mechanism suggested by the solution framework is different from the generalized second price auction mechanism. The computational results show a significant improvement of revenue over a greedy algorithm allocating to a query all campaigns that have remaining budget following the second price auction mechanism. Decomposition of the large search engine problem into smaller submarkets and the method of handling tail terms make the method practical both in terms of problem size and the solution speed. The second problem this dissertation examines is to recommend the best performing online publishers' display ad inventory for a request for quota (RFQ) from an advertiser. A system architecture is designed and includes the major components of historical online campaign booking and performance data, inventory availability and performance prediction, a pricing engine, a recommendation engine, and an inventory mix optimization engine. Detailed description of applying natural language processing algorithm Probabilistic Latent Semantic Indexing method (PLSI) to â€bag of words†representation of campaigns are provided. A linear programming model is designed to find the best inventory mix to optimize campaign objective while satisfying business constraints.

Comprehensive Dissertation Index

Comprehensive Dissertation Index Book
Author : Anonim
Publisher : Unknown
Release : 1989
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

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Information Technology Tourism

Information Technology   Tourism Book
Author : Anonim
Publisher : Unknown
Release : 2003
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

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Business Periodicals Index

Business Periodicals Index Book
Author : Anonim
Publisher : Unknown
Release : 1977
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Business Periodicals Index book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Mathematical Reviews

Mathematical Reviews Book
Author : Anonim
Publisher : Unknown
Release : 2006
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Mathematical Reviews book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Proceedings of the Annual National Conference on Artificial Intelligence

Proceedings of the     Annual National Conference on Artificial Intelligence Book
Author : Anonim
Publisher : Unknown
Release : 1992
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Proceedings of the Annual National Conference on Artificial Intelligence book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Complementarities and Collusion in an FCC Spectrum Auction

Complementarities and Collusion in an FCC Spectrum Auction Book
Author : Patrick Bajari,Jeremy T. Fox
Publisher : Unknown
Release : 2005
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

"We empirically study bidding in the C Block of the US mobile phone spectrum auctions. Spectrum auctions are conducted using a simultaneous ascending auction design that allows bidders to assemble packages of licenses with geographic complementarities. While this auction design allows the market to find complementarities, the auction might also result in an inefficient equilibrium. In addition, these auctions have equilibria where implicit collusion is sustained through threats of bidding wars. We estimate a structural model in order to test for the presence of complementarities and implicit collusion. The estimation strategy is valid under a wide variety of alternative assumptions about equilibrium in these auctions and is robust to potentially important forms of unobserved heterogeneity. We make suggestions about the design of future spectrum auctions"--National Bureau of Economic Research web site.

Performance Modeling and Engineering

Performance Modeling and Engineering Book
Author : Zhen Liu,Cathy H. Xia
Publisher : Springer Science & Business Media
Release : 2008-04-12
ISBN : 9780387793610
Language : En, Es, Fr & De

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Book Description :

With the fast development of networking and software technologies, information processing infrastructure and applications have been growing at an impressive rate in both size and complexity, to such a degree that the design and development of high performance and scalable data processing systems and networks have become an ever-challenging issue. As a result, the use of performance modeling and m- surementtechniquesas a critical step in designand developmenthas becomea c- mon practice. Research and developmenton methodologyand tools of performance modeling and performance engineering have gained further importance in order to improve the performance and scalability of these systems. Since the seminal work of A. K. Erlang almost a century ago on the mod- ing of telephone traf c, performance modeling and measurement have grown into a discipline and have been evolving both in their methodologies and in the areas in which they are applied. It is noteworthy that various mathematical techniques were brought into this eld, including in particular probability theory, stochastic processes, statistics, complex analysis, stochastic calculus, stochastic comparison, optimization, control theory, machine learning and information theory. The app- cation areas extended from telephone networks to Internet and Web applications, from computer systems to computer software, from manufacturing systems to s- ply chain, from call centers to workforce management.

Current Programs

Current Programs Book
Author : Anonim
Publisher : Unknown
Release : 1975
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

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