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Beyond The Usability Lab

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Beyond the Usability Lab

Beyond the Usability Lab Book
Author : William Albert,Thomas Tullis,Donna Tedesco
Publisher : Morgan Kaufmann
Release : 2009-12-21
ISBN : 9780080953854
Language : En, Es, Fr & De

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Book Description :

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques. *The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results

Beyond the Usability Lab

Beyond the Usability Lab Book
Author : Bill Albert,William Albert,Tom Tullis,Donna Tedesco
Publisher : Unknown
Release : 2010-01-26
ISBN : 9781974810178
Language : En, Es, Fr & De

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Book Description :

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.

Measuring the User Experience

Measuring the User Experience Book
Author : William Albert,Thomas Tullis
Publisher : Newnes
Release : 2013-05-23
ISBN : 0124157920
Language : En, Es, Fr & De

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Book Description :

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

The Moderator s Survival Guide

The Moderator s Survival Guide Book
Author : Donna Tedesco,Fiona Tranquada
Publisher : Newnes
Release : 2013-09-25
ISBN : 0124047149
Language : En, Es, Fr & De

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Book Description :

The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you’ll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. Practical, field-tested, and actionable tips for what to do and say—and what NOT to do or say—in each situation. Key patterns and extensive examples to sharpen your approach to the commonplace and prepare you for the unlikely. Illustrative "survival stories" contributed by numerous professionals on the front lines of user research.

Measuring the User Experience

Measuring the User Experience Book
Author : Thomas Tullis,William Albert
Publisher : Morgan Kaufmann
Release : 2008
ISBN : 9780123735584
Language : En, Es, Fr & De

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Book Description :

An important aspect of usability is being able to measure how usable a system really is, and how changes to the user interface of the system impact the end-user experience. This aspect of usability is known as usability metrics. This work looks at how to collect, analyse and present usability metrics.

Measuring the User Experience

Measuring the User Experience Book
Author : William Albert,Thomas Tullis
Publisher : Morgan Kaufmann
Release : 2022-03-15
ISBN : 9780128180808
Language : En, Es, Fr & De

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Book Description :

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience, Third Edition provides the quantitative analysis training that students and professionals need. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into two new ones: Eye-Tracking, and Measuring Emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, wwwmeasuringuxcom, includes articles, tools, spreadsheets, presentations, and other resources to help readers effectively measure the user experience

Measuring the User Experience

Measuring the User Experience Book
Author : William Albert,Thomas Tullis
Publisher : Morgan Kaufmann
Release : 2022-03-01
ISBN : 0128180811
Language : En, Es, Fr & De

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Book Description :

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience

Design User Experience and Usability User Experience Design for Diverse Interaction Platforms and Environments

Design  User Experience  and Usability  User Experience Design for Diverse Interaction Platforms and Environments Book
Author : Aaron Marcus
Publisher : Springer
Release : 2014-06-11
ISBN : 3319076264
Language : En, Es, Fr & De

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Book Description :

The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 76 papers included in this volume are organized in topical sections on design for the web, design for the mobile experience, design of visual information, design for novel interaction techniques and realities, games and gamification.

Information Users and Usability in the Digital Age

Information Users and Usability in the Digital Age Book
Author : G. G. Chowdhury,Sudatta Chowdhury
Publisher : Facet Publishing
Release : 2011-09-15
ISBN : 1856045978
Language : En, Es, Fr & De

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Book Description :

Information users and usability constitute the main building blocks of today's electronic information world. This important new text is the first to give a holistic overview of all of the necessary issues relating to information users and the usability of information services in the digital world, including user-centred design, and the characteristics and behaviour of information users. This book helps readers understand why information users and the usability of information services are important and equips them to play a proper role in designing user-centred information systems and services and to properly exploit information services for the maximum benefit of users. It covers all of the major issues, the current situation and what the various research studies from around the world show.

Quantifying the User Experience

Quantifying the User Experience Book
Author : Jeff Sauro,James R Lewis
Publisher : Elsevier
Release : 2012-03-16
ISBN : 0123849691
Language : En, Es, Fr & De

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Book Description :

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales. The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces. Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data Recommends ways for practitioners to communicate results to stakeholders in plain English Resources and tools available at the authors’ site: http://www.measuringu.com/

Handbook of Human Factors and Ergonomics

Handbook of Human Factors and Ergonomics Book
Author : Gavriel Salvendy
Publisher : John Wiley & Sons
Release : 2012-05-24
ISBN : 1118129083
Language : En, Es, Fr & De

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Book Description :

The fourth edition of the Handbook of Human Factors and Ergonomicshas been completely revised and updated. This includes allexisting third edition chapters plus new chapters written to covernew areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbookis to serve the needs of the human factors and ergonomicsresearchers, practitioners, and graduate students. Each chapter hasa strong theory and scientific base, but is heavily focused on realworld applications. As such, a significant number of case studies,examples, figures, and tables are included to aid in theunderstanding and application of the material covered.

Universal Methods of Design Expanded and Revised

Universal Methods of Design Expanded and Revised Book
Author : Bruce Hanington,Bella Martin
Publisher : Rockport Publishers
Release : 2019-10-22
ISBN : 1631597493
Language : En, Es, Fr & De

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Book Description :

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

The Evolution of the Internet in the Business Sector

The Evolution of the Internet in the Business Sector Book
Author : Piet Kommers,Pedro Isaias,Kommers Issa
Publisher : IGI Global
Release : 2014-11-30
ISBN : 1466672633
Language : En, Es, Fr & De

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Book Description :

Efficiency and Efficacy are crucial to the success of national and international business operations today. With this in mind, businesses are continuously searching for the information and communication technologies that will improve job productivity and performance and enhance communications, collaboration, cooperation, and connection between employees, employers, and stakeholders. The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 takes a historical look at the policy, implementation, management, and governance of productivity enhancing technologies. This work shares best practices with public and private universities, IS developers and researchers, education managers, and business and web professionals interested in implementing the latest technologies to improve organizational productivity and communication.

Introduction to Human Factors

Introduction to Human Factors Book
Author : Nancy J. Stone,Alex Chaparro,Joseph R. Keebler,Barbara S. Chaparro,Daniel S. McConnell
Publisher : CRC Press
Release : 2017-09-01
ISBN : 1498783813
Language : En, Es, Fr & De

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Book Description :

This is a comprehensive, but accessible text that introduces students to the fields of human factors and ergonomics. The book is intended for undergraduate students, written from the psychological science perspective along with various pedagogical components that will enhance student comprehension and learning. This book is ideal for those introductory courses that wish to introduce students to the multifaceted areas of human factors and ergonomics along with practical knowledge the students can apply in their own lives.

Trends in Neuroergonomics

Trends in Neuroergonomics Book
Author : Wienrich, Carolin,Zander, Thorsten,Gramann, Klaus
Publisher : Universitätsverlag der TU Berlin
Release : 2016-03-02
ISBN : 379832803X
Language : En, Es, Fr & De

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Book Description :

Die 11. Berliner Werkstatt hat neben einer stärkeren Förderung internationaler Beiträge im Bereich der Forschung zu Mensch-Maschine-Systemen einen englischsprachigen Focus Track eingeführt. Das Thema ‘Trends in Neuroergonomics‘ konzentrierte sich auf die Nutzung von psychophysiologischen Maßen in Mensch-Maschine-Systemen. Internationale Experten haben neue Ansätze der mobilen Bildgebung menschlicher Hirnaktivität sowie neue Erkenntnisse im Bereich neuroadaptiver Technologien vorgestellt. Zwei eingeladene Gastvorträge gaben auf der diesjährigen Werkstatt einen spezifischen Einblick in diesen neuen Forschungsbereich. Neben dem neuen Focus Track boten die bewährte Mischung von Werkstatt-, Research- und Poster Tracks, die Präsentation und aktive Diskussion von aktuellen und abgeschlossenen Forschungsarbeiten aus allen Bereichen der Mensch-Maschine-Systeme. Der vorliegende Tagungsband beinhaltet alle Beiträge der 11. BWMMS. In line with our aim to encourage international contributions, we have introduced the concept of the Focus Track to allow for a dedicated track of high impact research presentations on a specific topic in human factors. This year’s Focus Track centered on mobile brain/body imaging and neuroadaptive technology. Here, the focus was on the use of psychophysiological data for Human-Machine Systems. Two invited keynote lectures have provided a deepened insight into this new research area during this Berlin Workshop. Besides the new Focus Track, the well-established mixture of Research-, Workshop-, and Poster Tracks allowed for presentations and lively discussions research projects from all areas of human factors. This conference proceeding comprises all presented papers at the 11th BWMMS.

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics Book
Author : Mike Fritz,Paul D. Berger
Publisher : Morgan Kaufmann
Release : 2015-03-03
ISBN : 0128006781
Language : En, Es, Fr & De

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Book Description :

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

Information Systems and Technology for Organizations in a Networked Society

Information Systems and Technology for Organizations in a Networked Society Book
Author : Tomayess Issa,Pedro Isaias,Piet A. M. Kommers
Publisher : IGI Global
Release : 2013-01-01
ISBN : 1466640634
Language : En, Es, Fr & De

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Book Description :

"This book discusses methods of using information technologies to support organizational and business objectives in both national and international contexts, describing the latest research on both the technical and non-technical aspects of contemporary information societies, including e-commerce, e-learning, e-government, and e-health"--Provided by publisher.

Economics Concepts Methodologies Tools and Applications

Economics  Concepts  Methodologies  Tools  and Applications Book
Author : Management Association, Information Resources
Publisher : IGI Global
Release : 2015-06-30
ISBN : 1466684690
Language : En, Es, Fr & De

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Book Description :

Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

It s Our Research

It s Our Research Book
Author : Tomer Sharon
Publisher : Elsevier
Release : 2012-03-21
ISBN : 0123851319
Language : En, Es, Fr & De

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Book Description :

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes