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Analyzing Social Media Networks With Nodexl

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Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL Book
Author : Derek Hansen,Ben Shneiderman,Marc A. Smith
Publisher : Morgan Kaufmann
Release : 2010-09-14
ISBN : 9780123822307
Language : En, Es, Fr & De

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Book Description :

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL Book
Author : Derek L. Hansen,Ben Schneiderman,Marc A. Smith
Publisher : Morgan Kaufmann Pub
Release : 2011
ISBN : 9780123822291
Language : En, Es, Fr & De

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Book Description :

"Analyzing Social Media Networks with NodeXL provides a much needed resource for the social media research community, as it describes network theory, provides compelling examples using data sources like Twitter and Flickr, and highlights how to use a free sophisticated tool for analysis. This is the perfect book for anyone trying to analyze the behavior of online social networks and beyond." ---Adam Perer, Research Scientist, IBM Research "This book provides a basic introduction to social network analysis, followed by practical instruction and examples on gathering data from online sources, importing into Excel, and then analyzing the data through Excel. The book will be important for promoting research in the area for those in information science, sociology, cultural studies, virtual community, and e-commerce."---Caroline Haythornthwaite, PhD, Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

Analyzing the Social Web

Analyzing the Social Web Book
Author : Jennifer Golbeck
Publisher : Newnes
Release : 2013-02-17
ISBN : 0124058566
Language : En, Es, Fr & De

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Book Description :

Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.

Seven Layers of Social Media Analytics

Seven Layers of Social Media Analytics Book
Author : Gohar F. Khan
Publisher : Createspace Independent Publishing Platform
Release : 2015
ISBN : 9781507823200
Language : En, Es, Fr & De

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Book Description :

The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods Book
Author : Luke Sloan,Anabel Quan-Haase
Publisher : SAGE
Release : 2017-01-26
ISBN : 1473987210
Language : En, Es, Fr & De

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Book Description :

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Transparency in Social Media

Transparency in Social Media Book
Author : Sorin Adam Matei,Martha G. Russell,Elisa Bertino
Publisher : Springer
Release : 2015-07-22
ISBN : 3319185527
Language : En, Es, Fr & De

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Book Description :

The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.

Analyzing Social Media Data and Web Networks

Analyzing Social Media Data and Web Networks Book
Author : M. Cantijoch,R. Gibson,S. Ward
Publisher : Springer
Release : 2014-11-25
ISBN : 1137276770
Language : En, Es, Fr & De

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Book Description :

As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.

Social Media Data Extraction and Content Analysis

Social Media Data Extraction and Content Analysis Book
Author : Hai-Jew, Shalin
Publisher : IGI Global
Release : 2016-08-01
ISBN : 1522506497
Language : En, Es, Fr & De

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Book Description :

In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.

Human Centered AI

Human Centered AI Book
Author : Ben Shneiderman
Publisher : Oxford University Press
Release : 2022-01-13
ISBN : 0192660004
Language : En, Es, Fr & De

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Book Description :

The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity.

Introduction to Social Media Investigation

Introduction to Social Media Investigation Book
Author : Jennifer Golbeck
Publisher : Syngress
Release : 2015-03-14
ISBN : 012801802X
Language : En, Es, Fr & De

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Book Description :

If you’re interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses special skills and techniques to use when conducting investigations. The book features hands-on tutorials and case studies and offers additional data-gathering techniques. Presents an overview of social media sites, information types, privacy policies, and other general issues relevant to investigating individuals online Discusses the special skills and techniques needed when conducting investigations using social media Includes hands-on tutorials and case studies using Facebook, LinkedIn, Twitter, and other social media sites using proven investigative techniques Shows how to gather additional data using advanced techniques such as crowdsourcing, data mining, and network analysis

The New ABCs of Research

The New ABCs of Research Book
Author : Ben Shneiderman
Publisher : Oxford University Press
Release : 2016-02-04
ISBN : 0191076651
Language : En, Es, Fr & De

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Book Description :

The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycle strategies, they can produce the advances that will enhance the lives of many people. These inspirational research leaders will break free from traditional thinking, disciplinary boundaries, and narrow aspirations. They will be bold innovators and engaged collaborators, who are ready to lead, yet open to new ideas, self-confident, yet empathetic to others. In this book, Ben Shneiderman recognizes the unbounded nature of human creativity, the multiplicative power of teamwork, and the catalytic effects of innovation. He reports on the growing number of initiatives to promote more integrated approaches to research so as to promote the expansion of these efforts. It is meant as a guide to students and junior researchers, as well as a manifesto for senior researchers and policy makers, challenging widely-held beliefs about how applied innovations evolve and how basic breakthroughs are made, and helping to plot the course towards tomorrow's great advancements.

Social Computing Behavioral Cultural Modeling and Prediction

Social Computing  Behavioral Cultural Modeling and Prediction Book
Author : John Salerno,Shanchieh Jay Yang,Dana Nau,Sun-Ki Chai
Publisher : Springer
Release : 2011-02-21
ISBN : 364219656X
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 4th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, held in College Park, MD, USA, March 29-31, 2011. The 48 papers and 3 keynotes presented in this volume were carefully reviewed and selected from 88 submissions. The papers cover a wide range of topics including social network analysis; modeling; machine learning and data mining; social behaviors; public health; cultural aspects; and effects and search.

Society and the Internet

Society and the Internet Book
Author : Mark Graham,William H. Dutton
Publisher : Oxford University Press
Release : 2019-07-18
ISBN : 0192590650
Language : En, Es, Fr & De

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Book Description :

How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and those interested in understanding the interactions of the Internet and society. This multidisciplinary collection of theoretically and empirically anchored chapters addresses the big questions about one of the most significant technological transformations of this century, through a diversity of data, methods, theories, and approaches. Drawing from a range of disciplinary perspectives, Internet research can address core questions about equality, voice, knowledge, participation, and power. By learning from the past and continuing to look toward the future, it can provide a better understanding of what the ever-changing configurations of technology and society mean, both for the everyday life of individuals and for the continued development of society at large. This second edition presents new and original contributions examining the escalating concerns around social media, disinformation, big data, and privacy. Following a foreword by Manual Castells, the editors introduce some of the key issues in Internet Studies. The chapters then offer the latest research in five focused sections: The Internet in Everyday Life; Digital Rights and Human Rights; Networked Ideas, Politics, and Governance; Networked Businesses, Industries, and Economics; and Technological and Regulatory Histories and Futures. This book will be a valuable resource not only for students and researchers, but for anyone seeking a critical examination of the economic, social, and political factors shaping the Internet and its impact on society.

Social Network Analysis for Ego Nets

Social Network Analysis for Ego Nets Book
Author : Nick Crossley,Elisa Bellotti,Gemma Edwards,Martin G Everett,Johan Koskinen,Mark Tranmer
Publisher : SAGE
Release : 2015-07-27
ISBN : 1473927331
Language : En, Es, Fr & De

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Book Description :

The ego-net approach to social network analysis, which takes discrete individual actors and their contacts as its starting point, is one of the most widely used approaches in the field. This is the first textbook to take readers through each stage of ego-net research, from conception, through research design and data gathering to analysis. It starts with the basics, assuming no prior knowledge of social network analysis, but then moves on to introduce cutting edge innovations, covering both new statistical approaches to ego-net analysis and also the most recent thinking on mixing methods (quantitative and qualitative) to achieve depth and rigour. It is an absolute must for anybody wishing to explore the importance of networks.

Complex Networks V

Complex Networks V Book
Author : Pierluigi Contucci,Ronaldo Menezes,Andrea Omicini,Julia Poncela-Casasnovas
Publisher : Springer
Release : 2014-02-20
ISBN : 3319054015
Language : En, Es, Fr & De

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Book Description :

A network is a mathematical object consisting of a set of points that are connected to each other in some fashion by lines. It turns out this simple description corresponds to a bewildering array of systems in the real world, ranging from technological ones such as the Internet and World Wide Web, biological networks such as that of connections of the nervous systems, food webs or protein interactions, infrastructural systems such as networks of roads, airports or the power-grid, to patterns of social and professional relationships such as friendship, sex partners, network of Hollywood actors, co-authorship networks and many more. Recent years have witnessed a substantial amount of interest within the scientific community in the properties of these networks. The emergence of the internet in particular, coupled with the widespread availability of inexpensive computing resources has facilitated studies ranging from large scale empirical analysis of networks in the real world, to the development of theoretical models and tools to explore the various properties of these systems. The study of networks is broadly interdisciplinary and central developments have occurred in many fields, including mathematics, physics, computer and information sciences, biology and the social sciences. This book brings together a collection of cutting-edge research in the field from a diverse array of researchers ranging from physicists to social scientists and presents them in a coherent fashion, highlighting the strong interconnections between the different areas. Topics included are social networks and social media, opinion and innovation diffusion, biological and health-related networks, language networks, as well as network theory, community detection, or growth models for Complex Networks.

Mining of Massive Datasets

Mining of Massive Datasets Book
Author : Jure Leskovec,Anand Rajaraman,Jeffrey David Ullman
Publisher : Cambridge University Press
Release : 2014-11-13
ISBN : 1107077230
Language : En, Es, Fr & De

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Book Description :

Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.

Performing Media Activism in the Digital Age

Performing Media Activism in the Digital Age Book
Author : Neil Alperstein
Publisher : Springer Nature
Release : 2021-07-31
ISBN : 3030738043
Language : En, Es, Fr & De

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Book Description :

Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures. Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.

Graph Analysis and Visualization

Graph Analysis and Visualization Book
Author : Richard Brath,David Jonker
Publisher : John Wiley & Sons
Release : 2015-01-30
ISBN : 1118845870
Language : En, Es, Fr & De

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Book Description :

Wring more out of the data with a scientific approach toanalysis Graph Analysis and Visualization brings graph theory outof the lab and into the real world. Using sophisticated methods andtools that span analysis functions, this guide shows you how toexploit graph and network analytic techniques to enable thediscovery of new business insights and opportunities. Published infull color, the book describes the process of creating powerfulvisualizations using a rich and engaging set of examples fromsports, finance, marketing, security, social media, and more. Youwill find practical guidance toward pattern identification andusing various data sources, including Big Data, plus clearinstruction on the use of software and programming. The companionwebsite offers data sets, full code examples in Python, and linksto all the tools covered in the book. Science has already reaped the benefit of network and graphtheory, which has powered breakthroughs in physics, economics,genetics, and more. This book brings those proven techniques intothe world of business, finance, strategy, and design, helpingextract more information from data and better communicate theresults to decision-makers. Study graphical examples of networks using clear and insightfulvisualizations Analyze specifically-curated, easy-to-use data sets fromvarious industries Learn the software tools and programming languages that extractinsights from data Code examples using the popular Python programminglanguage There is a tremendous body of scientific work on network andgraph theory, but very little of it directly applies to analystfunctions outside of the core sciences – until now. Writtenfor those seeking empirically based, systematic analysis methodsand powerful tools that apply outside the lab, Graph Analysisand Visualization is a thorough, authoritative resource.

Social Computing and Social Media

Social Computing and Social Media Book
Author : Gabriele Meiselwitz
Publisher : Springer
Release : 2014-05-15
ISBN : 3319076329
Language : En, Es, Fr & De

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Book Description :

This book constitutes the refereed proceedings of the 6th International Conference on Social Computing and Social Media, SCSM 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 56 papers included in this volume are organized in topical sections on designing and evaluating social computing and social media; designing, analyzing and visualizing social networks; online communities and engagement; presence and self in social media; social media, games, gamification and entertainment.

Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL Book
Author : Derek Hansen,Ben Shneiderman,Marc A. Smith,Itai Himelboim
Publisher : Morgan Kaufmann
Release : 2019-05-08
ISBN : 0128177578
Language : En, Es, Fr & De

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Book Description :

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/