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Advertising Management

Advertising Management Book
Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Release : 2004
ISBN : 9788126902576
Language : En, Es, Fr & De

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Book Description :

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Mass Media Advertising

Mass Media Advertising Book
Author : Edith Smit
Publisher : Het Spinhuis
Release : 1999
ISBN : 9789055891368
Language : En, Es, Fr & De

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Book Description :

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

This Fascinating Advertising Business

This Fascinating Advertising Business Book
Author : Harry Lewis Bird
Publisher : Wildside Press LLC
Release : 2008-08-01
ISBN : 1434475530
Language : En, Es, Fr & De

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Book Description :

A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.

Advertising Procedure

Advertising Procedure Book
Author : Otto Kleppner,Norman A. P. Govoni
Publisher : Prentice Hall
Release : 1979
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Advertising Procedure book written by Otto Kleppner,Norman A. P. Govoni, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Advertising Selling

Advertising   Selling Book
Author : Anonim
Publisher : Unknown
Release : 1904
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Advertising Selling book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Standard Directory of Advertising Agencies

Standard Directory of Advertising Agencies Book
Author : Anonim
Publisher : Unknown
Release : 2021-06-17
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Standard Directory of Advertising Agencies book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Profitable Advertising

Profitable Advertising Book
Author : Anonim
Publisher : Unknown
Release : 1894
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Profitable Advertising book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Current Developments in Advertising

Current Developments in Advertising Book
Author : Anonim
Publisher : Unknown
Release : 1973
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Current Developments in Advertising book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Newspaper Advertising and the Retailer

Newspaper Advertising and the Retailer Book
Author : Harry B. Rutledge
Publisher : Unknown
Release : 1929
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Newspaper Advertising and the Retailer book written by Harry B. Rutledge, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Toward Professionalism in Advertising

Toward Professionalism in Advertising Book
Author : Donald G. Hileman,Billy I. Ross
Publisher : Unknown
Release : 1969
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Toward Professionalism in Advertising book written by Donald G. Hileman,Billy I. Ross, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Advertising Photography in Japan

Advertising Photography in Japan Book
Author : Japan Advertising Photographers' Association
Publisher : Kodansha Amer Incorporated
Release : 1986
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Gathers black and white and color photographs from an exhibition of Japanese posters and magazine ads

False and Misleading Advertising

False and Misleading Advertising Book
Author : United States. Congress. House. Committee on Government Operations
Publisher : Unknown
Release : 1958
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download False and Misleading Advertising book written by United States. Congress. House. Committee on Government Operations, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Winning Direct Response Advertising

Winning Direct Response Advertising Book
Author : Joan Throckmorton
Publisher : Prentice Hall
Release : 1986
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.

A Longitudinal Study of the Effectiveness of Legal Advertising

A Longitudinal Study of the Effectiveness of Legal Advertising Book
Author : James E. Haefner
Publisher : Unknown
Release : 1980
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download A Longitudinal Study of the Effectiveness of Legal Advertising book written by James E. Haefner, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Annual of Advertising Editorial TV Art Design

Annual of Advertising  Editorial  TV Art   Design Book
Author : Anonim
Publisher : Unknown
Release : 1968
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Annual of Advertising Editorial TV Art Design book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

5 Years of Advertising Art in Cleveland

5 Years of Advertising Art in Cleveland Book
Author : Art Directors Club of Cleveland
Publisher : Unknown
Release : 1953
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download 5 Years of Advertising Art in Cleveland book written by Art Directors Club of Cleveland, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Broadcasting Broadcast Advertising

Broadcasting  Broadcast Advertising Book
Author : Anonim
Publisher : Unknown
Release : 1943-07
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Broadcasting Broadcast Advertising book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

How to Establish the Budget for Advertising Industrial Products

How to Establish the Budget for Advertising Industrial Products Book
Author : Barrington Associates
Publisher : Unknown
Release : 1954
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download How to Establish the Budget for Advertising Industrial Products book written by Barrington Associates, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Newspaper World

Newspaper World Book
Author : Anonim
Publisher : Unknown
Release : 1941
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download Newspaper World book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Standard Advertising Register

The Standard Advertising Register Book
Author : Anonim
Publisher : Unknown
Release : 1961
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Standard Advertising Register book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.