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A Short Cut To Marketing The Library

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A Short cut to Marketing the Library

A Short cut to Marketing the Library Book
Author : Zuzana Helinsky
Publisher : Chandos Publishing
Release : 2008
ISBN : 9781843344261
Language : En, Es, Fr & De

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Book Description :

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

A Short Cut to Marketing the Library Book
Author : Zuzana Helinsky
Publisher : Elsevier
Release : 2014-01-23
ISBN : 1780631324
Language : En, Es, Fr & De

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Book Description :

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Marketing the 21st Century Library

Marketing the 21st Century Library Book
Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Release : 2015-05-14
ISBN : 1780634544
Language : En, Es, Fr & De

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Book Description :

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Managing Information Services

Managing Information Services Book
Author : Jo Bryson
Publisher : Routledge
Release : 2016-05-05
ISBN : 1317101561
Language : En, Es, Fr & De

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Book Description :

This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way services are managed, and developing new skills and knowledge. Challenges include developing new uses for floorspace, where shelving is being replaced by mobile networking, and new practices and procedures for managing new products such as e-books and self-service. Libraries can achieve long term sustainability by information managers having more creative responses and developing innovative thinking. Essential reading for information students, this text also serves as a comprehensive and detailed reference on the key management topics for information service managers.

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management Book
Author : Peggy Johnson
Publisher : American Library Association
Release : 2014-03-21
ISBN : 0838911919
Language : En, Es, Fr & De

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Book Description :

In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues.

Libraries for Users

Libraries for Users Book
Author : Luisa Alvite,Leticia Barrionuevo
Publisher : Elsevier
Release : 2010-12-10
ISBN : 1780630514
Language : En, Es, Fr & De

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Book Description :

This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries

Video Marketing for Libraries

Video Marketing for Libraries Book
Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Publisher : Rowman & Littlefield
Release : 2017-08-01
ISBN : 1442269502
Language : En, Es, Fr & De

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Book Description :

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

The Accidental Library Manager

The Accidental Library Manager Book
Author : Rachel Singer Gordon
Publisher : Information Today, Inc.
Release : 2005
ISBN : 9781573872102
Language : En, Es, Fr & De

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Book Description :

"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.

The B A E News Library Supplement

The B A E  News     Library Supplement Book
Author : United States. Bureau of Agricultural Economics. Library
Publisher : Unknown
Release : 1925
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The B A E News Library Supplement book written by United States. Bureau of Agricultural Economics. Library, available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Raising the Tech Bar at Your Library Improving Services to Meet User Needs

Raising the Tech Bar at Your Library  Improving Services to Meet User Needs Book
Author : Nick D. Taylor
Publisher : ABC-CLIO
Release : 2017-05-11
ISBN : 1440844976
Language : En, Es, Fr & De

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Book Description :

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies guidance derived from the authors' personal experiences and those of their colleagues that illustrate the directives and clearly identify both what to do and mistakes to avoid

The Australian Library Journal

The Australian Library Journal Book
Author : Anonim
Publisher : Unknown
Release : 2008
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Download The Australian Library Journal book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

Marketing Information

Marketing Information Book
Author : Wendy Diamond,Michael R. Oppenheim
Publisher : Routledge
Release : 2004
ISBN : 9780789060068
Language : En, Es, Fr & De

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Book Description :

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Marketing Information

Marketing Information Book
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Release : 2013-10-31
ISBN : 1135185581
Language : En, Es, Fr & De

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Book Description :

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video Book
Author : David K. Irving,Peter W. Rea
Publisher : Taylor & Francis
Release : 2006
ISBN : 0240807359
Language : En, Es, Fr & De

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Book Description :

Considered by some to be the definitive book on the subject, 'Producing and Directing the Short Film and Video' illustrates in detail all of the steps involved in preproduction, production, post-production, and distribution.

Producing and Directing the Short Film and Video

Producing and Directing the Short Film and Video Book
Author : Peter W. Rea,David K. Irving
Publisher : Taylor & Francis
Release : 2010
ISBN : 0240811747
Language : En, Es, Fr & De

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Book Description :

"Producing and Directing the Short Film and Video, Fourth Edition, is the definitive book on the subject for beginning filmmakers and students. It clearly illustrates all of the steps involved in preproduction, production, postproduction and distribution and uses a unique two-fold approach to break down filmmaking from the perspectives of both the producer and director. Extensive examples from award-winning shorts show you how to create a successful short film or video, from script to find product. Plus, learn from real-world advice and examples from the filmmakers themselves." --Book Jacket.

The Library Marketing Toolkit

The Library Marketing Toolkit Book
Author : Ned Potter
Publisher : Facet Publishing
Release : 2012-06-23
ISBN : 1856048063
Language : En, Es, Fr & De

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Book Description :

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Marketing Your Library

Marketing Your Library Book
Author : Carol Smallwood,,Vera Gubnitskaia,Kerol Harrod
Publisher : McFarland
Release : 2014-01-10
ISBN : 0786489952
Language : En, Es, Fr & De

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Book Description :

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science Book
Author : Linda S Katz
Publisher : Routledge
Release : 2013-03-07
ISBN : 1136413790
Language : En, Es, Fr & De

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Book Description :

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide Book
Author : Kristof Coussement,Nathalie Demoulin
Publisher : Routledge
Release : 2017-03-02
ISBN : 1351919725
Language : En, Es, Fr & De

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Book Description :

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SAS ® offers a stand-alone marketing research tool by means of the SAS® OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -