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A Memoir By The Creator Of Nike

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Shoe Dog

Shoe Dog Book
Author : Phil Knight
Publisher : Unknown
Release : 2018-05
ISBN : 9781471146725
Language : En, Es, Fr & De

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Book Description :

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

Shoe Dog

Shoe Dog Book
Author : Phil Knight
Publisher : Simon and Schuster
Release : 2017-09-26
ISBN : 1534401180
Language : En, Es, Fr & De

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Book Description :

"Phil Knight opens up about how he went from being a track star at an Oregon high school to the founder of Nike"--

Full Summary Of Shoe Dog A Memoir by the Creator of Nike By Phil Knight Written By Sapiens Editorial

Full Summary Of  Shoe Dog  A Memoir by the Creator of Nike     By Phil Knight  Written By Sapiens Editorial Book
Author : Sapiens Editorial
Publisher : Sapiens Editorial
Release : 2018-10-25
ISBN : 3965443607
Language : En, Es, Fr & De

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Book Description :

ABOUT THE ORIGINAL BOOK Today there is no person who has not heard, even if only once, the Nike brand. Nike is known for being one of the best sporting goods brands in the world, with its slogan "Just Do It" and a great advertising campaign, Nike has reached millions of people. "Just Do It" is a short phrase, but of great impact that projects the seasoned spirit that its co-founders maintained during the first years of the company. Like many large companies, the story of Nike came about as a result of an "impossible" idea and the desire of a humble person to triumph against the odds. The creator of this brand was not a millionaire who simply invested in a good opportunity; Phil Knight was simply a young man with no business experience who was passionate about running. This book called "Never Stop " contains the memories of Phil Knight about the founding of Nike and all the processes and setbacks that he had to overcome in order for his brand to become what it is today. In this work you will discover the process by which Knight went from selling shoes in the trunk of his car to owning a brand that is not only used by famous athletes, but by a large part of the world's population. "Never Stop " is an excellent example that illustrates how if we follow our dreams, we think creatively and we are governed by our values, there will be no obstacles or limits that stop us on our way to success.

SHOE DOG Summarized for Busy People

SHOE DOG   Summarized for Busy People Book
Author : Goldmine Reads
Publisher : Goldmine Reads
Release : 2017-02-23
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world. Shoe Dog finally unveils the mysterious Phil Knight—the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go. In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another. United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever. Wait no more, take action and get this book now!

Shoe Dog

Shoe Dog Book
Author : Philip H. Knight
Publisher : Scribner
Release : 2016
ISBN : 9781471178412
Language : En, Es, Fr & De

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Book Description :

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--

The Summary of Shoe Dog

The Summary of Shoe Dog Book
Author : Goldmine Reads
Publisher : Createspace Independent Publishing Platform
Release : 2017-06-28
ISBN : 9781548417055
Language : En, Es, Fr & De

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Book Description :

This book summary is created for individuals who want to flesh out the important contents and are too busy to go through the entire original book. This book is not intended to replace the original book. Shoe Dog is the enthralling memoir of Phil Knight-Nike's cofounder and board chairman-revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry. Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world. Shoe Dog finally unveils the mysterious Phil Knight-the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go. In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another. United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever. Wait no more, take action and get this book now!

Summary Shoe Dog

Summary Shoe Dog Book
Author : FastDigest-Summary
Publisher : Createspace Independent Publishing Platform
Release : 2018-03-29
ISBN : 9781986987219
Language : En, Es, Fr & De

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Book Description :

A Complete Summary of Shoe Dog: A Memoir by the Creator of Nike Shoe Dog is a memoir written by Phil Knight, the founder of Nike. In this book we read how things were prior to Nike becoming what it is today. We are able to see how a man could reach success in seemingly impossible odds. Knight was a runner at his university and he wanted to do something in his life that he truly enjoyed. After graduating, he borrowed fifty dollars from his father in order to start his business. What he did not know is that starting a business is one thing, while succeeding at it is something entirely different. This book presents us with how "humble beginnings" are often roads to success. The main part of this guide is a summary section of the original book. After the summary, we analyze the book and then there is a short quiz. The quiz is used as a supplement to the summary and a test for our readers. The last part is the conclusion. We hope that you will enjoy reading our summary and that you will like the original book just as much as we do. If you are ready, please proceed to the summary section. Here Is A Preview Of What You Will Get: In Shoe Dog, you will get a summarized version of the book. In Shoe Dog, you will find the book analyzed to further strengthen your knowledge. In Shoe Dog, you will get some fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Shoe Dog .

Summary of Shoe Dog

Summary of Shoe Dog Book
Author : Readtrepreneur Publishing
Publisher : Unknown
Release : 2019-05-24
ISBN : 9781646151769
Language : En, Es, Fr & De

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Book Description :

​Shoe Dog: A Memoir By The Creator of NIKE by Phil Knight- Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Nike is like a precious child to its creator, Phil Knight. It has an amazing and inspiring story behind its origin, detailing all the ups and down that Phil experienced in his journey to creating Nike. This book Shoe Dog tells us of how Nike came about and became a shoe giant and household brand that everyone knows of and covets today. Told in an honest yet humorous manner, Phil brings readers on a journey where they will laugh and feel the heartaches as the story unfolds. (Note: This summary is wholly written and published by readtrepreneur. It is not affiliated with the original author in any way) "Make history or be part of it." - Phil Knight Phil had gone through many moments that tested his endurance, but he never gave up on his company and strove to make things work. Shoe Dog also tells of his personal life and him having to juggle both the roles of a father and a businessman. The trials that Phil had gone through allowed him to emerge stronger than before. However, to this day, he still has regrets about his distant relationship with his rebellious late son. P.S. Shoe Dog tells of the story of Phil Knight from his own words, encompassing both his personal and professional life. For us readers, it will be about life lessons learnt from the shoe giant and on top of it all, an interesting read. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur?  Highest Quality Summaries  Delivers Amazing Knowledge  Awesome Refresher  Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.

Summary of Shoe Dog

Summary of Shoe Dog Book
Author : Book Summary
Publisher : Createspace Independent Publishing Platform
Release : 2016-09-21
ISBN : 9781539015512
Language : En, Es, Fr & De

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Book Description :

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight | Book Summary It is said that a journey begins with a single step. To get the full message of this book Phil Knight takes you through his life's journey, from the time he was a young man, full of ambition of being successful or at least not being a failure to his adoption of a crazy idea he had while in Stanford.. Then his travels all over the world the lessons he learnt the mistakes he made and what those mistakes cost him. Next are the challenges he found while starting his company the help he received from his friends and family, to the friends he helped and those that failed him. Though successful now, Phil also goes through advice he should have listened to and things he should have done differently.Later we see his reward and the benefit to those he worked with, the lessons he has learnt, his take of life and his wishes. Here Is A Preview Of What You'll Learn... DAWN CORNFIELD EXTRA ORDINARY SUCCESS JAPAN WAS RENOWNED BLUE RIBBON'S FIRST EMPLOYEE 1967-1968 1969-1970 1971-1972 1973-1974 1975-1976 1977-1980 The Book At A Glance Final Thoughts Now What? Scroll Up and Click on "buy now with 1-Click" to Download Your Copy Right Now ******Tags: shoe dog, phil knight, shoe dog phil knight, shoe dog book, shoe dog audio book, successful companies, success books

Shoe Dog Summary

Shoe Dog   Summary Book
Author : Readtrepreneur Publishing
Publisher : Unknown
Release : 2017-08-20
ISBN : 9781975614980
Language : En, Es, Fr & De

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Book Description :

Shoe Dog: A Memoir By The Creator of NIKE by Phil Knight| Book Summary | Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link http://amzn.to/2wCTAMD) Nike is like a precious child to its creator, Phil Knight. It has an amazing and inspiring story behind its origin, detailing all the ups and down that Phil experienced in his journey to creating Nike. This book Shoe Dog tells us of how Nike came about and became a shoe giant and household brand that everyone knows of and covets today. Told in an honest yet humorous manner, Phil brings readers on a journey where they will laugh and feel the heartaches as the story unfolds. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) "Make history or be part of it." - Phil Knight Phil had gone through many moments that tested his endurance, but he never gave up on his company and strove to make things work. Shoe Dog also tells of his personal life and him having to juggle both the roles of a father and a businessman. The trials that Phil had gone through allowed him to emerge stronger than before. However, to this day, he still has regrets about his distant relationship with his rebellious late son. P.S. Shoe Dog tells of the story of Phil Knight from his own words, encompassing both his personal and professional life. For us readers, it will be about life lessons learnt from the shoe giant and on top of it all, an interesting read. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get a Copy Delivered to Your Doorstep As Soon As Possible! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2wCTAMD

Summary Shoe Dog

Summary   Shoe Dog Book
Author : Ez-summary
Publisher : Createspace Independent Publishing Platform
Release : 2017-03-28
ISBN : 9781544997759
Language : En, Es, Fr & De

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Book Description :

Shoe Dog - A Complete Summary! Shoe Dog is a memoir written by Phil Knight, the founder of Nike. In this book we read how things were prior to Nike becoming what it is today. We are able to see how a man could reach success in seemingly impossible odds. Knight was a runner at his university and he wanted to do something in his life that he truly enjoyed. After graduating, he borrowed fifty dollars from his father in order to start his business. What he did not know is that starting a business is one thing, while succeeding at it is something entirely different. This book presents us with how -humble beginnings- are often roads to success. The main part of this guide is a summary section of the original book. After the summary, we analyze the book and then there is a short quiz. The quiz is used as a supplement to the summary and a test for our readers. The last part is the conclusion. We hope that you will enjoy reading our summary and that you will like the original book just as much as we do. If you are ready, please proceed to the summary section. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Shoe Dog.

Shoe Dog by Phil Knight Summary Analysis

Shoe Dog  by Phil Knight   Summary   Analysis Book
Author : Elite Summaries
Publisher : Elite Summaries
Release : 2018-04-30
ISBN : 0987650XXX
Language : En, Es, Fr & De

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Book Description :

Shoe Dog: A Memoir by the Creator of Nike is a wonderful memoir of Phil Knight, the Nike founder and CEO. It is all about a journey of one of the most iconic and successful corporates of our modern world. The book gives insights on how Nike was built from scratch with strong faith, loyalty, and hard work. How Phil Knight was known as an introvert who never gave up on his dream. And how his business that started with borrowing $50 from his father ended up now with annual sales of $30 billion. Shoe Dog: A Memoir by the Creator of Nike is a very uplifting memoir, and it will give many details to learn from. Phil knight who stayed a mystery behind Nike's brand now reveals his inspiring journey, the struggles, and risks that met him, his relationship with employees and partners, and finally his triumphs. If you are interested in creating something your own, different from many others rather than doing a typical job, you should read this book. Its discerning information will influence your willingness to grow in a better way! p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; text-align: justify; font: 11.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} Published just a few days ago (April 26, 2016), the Shoe Dog has already been in #1 Best Seller List. So it has something special!

Summary of Shoe Dog

Summary of Shoe Dog Book
Author : Elite Summaries
Publisher : Unknown
Release : 2016-07-23
ISBN : 9781535405829
Language : En, Es, Fr & De

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Book Description :

Shoe Dog: by Phil Knight | Summary & Analysis A Smarter You In 15 Minutes... What is your time worth? Shoe Dog: A Memoir by the Creator of Nike is a wonderful memoir of Phil Knight, the Nike founder and CEO. It is all about a journey of one of the most iconic and successful corporates of our modern world. The book gives insights on how Nike was built from scratch with strong faith, loyalty, and hard work. How Phil Knight was known as an introvert who never gave up on his dream. And how his business that started with borrowing $50 from his father ended up now with annual sales of $30 billion. Shoe Dog: A Memoir by the Creator of Nike is a very uplifting memoir, and it will give many details to learn from. Phil knight who stayed a mystery behind Nike's brand now reveals his inspiring journey, the struggles, and risks that met him, his relationship with employees and partners, and finally his triumphs. If you are interested in creating something your own, different from many others rather than doing a typical job, you should read this book. Its discerning information will influence your willingness to grow in a better way! Shoe Dog has already been in #1 Best Seller List, so it has something special! On Amazon today, you can get this outspoken and exciting memoir from Amazon. It would inspire you to make your dreams true! Detailed overview of the book Most valuable lessons and information Key Takeaways and Analysis Take action today and grab this best selling book for a limited time discount of only $6.99! Written by Elite Summaries Please note: This is a detailed summary and analysis of the book and not the original book. keyword: Shoe Dog, Shoe Dog book, Shoe Dog kindle, Phil Knight, Shoe Dog Phil Knight, Shoe Dog paperback

Disruptive Leadership

Disruptive Leadership Book
Author : Rich Kao
Publisher : Taylor & Francis
Release : 2018-01-02
ISBN : 1351399357
Language : En, Es, Fr & De

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Book Description :

Disruptive leadership is a topic generating intense interest. Companies all over the world are trying to upend their industry through innovative products and services. Becoming a disruptive organization, however, is easier said than done. Even more difficult is being a company that continually disrupts. Is it possible to discern a code for how companies can achieve this? In this highly readable and engaging book, a disruptive leadership framework is proposed in which caring deeply is placed at the center of the model. By turning care into a focal point, a triphasic model is proposed that moves from the personal sphere (individual), to the corporate arena (organizational), and then to the global stage (impact). Nine keys are identified along this path for how companies can realize organizational excellence. While care may seem like a soft concept in the rough and tumble world of business, it is argued how it is actually an inspired manner for providing direction, structure, and know-how that leads to powerful outcomes. Apple is profiled as a leading example of leveraging what is termed the technology of caring deeply. Other companies, such as Nike, IKEA, Zappos, Starbucks are also profiled. Finally, a leadership canvas is provided to help activate the lessons shared in the book.

A Joosr Guide to Shoe Dog by Phil Knight

A Joosr Guide to Shoe Dog by Phil Knight Book
Author : Anonim
Publisher : Unknown
Release : 2016
ISBN : 9781785673702
Language : En, Es, Fr & De

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Book Description :

Download A Joosr Guide to Shoe Dog by Phil Knight book written by , available in PDF, EPUB, and Kindle, or read full book online anywhere and anytime. Compatible with any devices.

The Influential Author

The Influential Author Book
Author : Gregory V. Diehl
Publisher : Identity Publications
Release : 2018-12
ISBN : 1945884657
Language : En, Es, Fr & De

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Book Description :

Do you have something important to say? Are your knowledge and experience unique, valuable, and in demand? Do you want to write a book that changes the way people think and live? By combining his experience as an educator and entrepreneur, author Gregory V. Diehl teaches passionate thinkers how to turn unique messages into profitable books--without sacrificing royalties or creative control to a publisher. With in-depth advice about all stages of book creation, publication, and marketing, The InfluentialAuthor takes a uniquely grounded and intellectual approach to nonfiction self-publishing. Unlike self-publishing guides that promise to teach you how to write a bestselling book quickly and easily, Diehl's book actually walks you through the complex details of planning, writing, editing, and promoting your work at the standards of traditional publishing. Whether you are an experienced writer or have just started thinking about how to write a nonfiction book, The Influential Author will teach you about: -Combining your passions and experience with reader demand to decide what book to write. -Organizing your knowledge into sections and chapters for maximum comprehension and flow. -Refining your book with feedback from editors, proofreaders, beta readers, and market testing. -Choosing a title, subtitle, description, and cover design that capture your message and create sales. -Pricing and promoting each format of your book (digital, print, and audio) for maximum readership and revenue. Enjoying lifelong passive income, influence, and meaning from your book's success. Publishing a book could be one of the most important things you ever do. Read The Influential Author to begin your path to writing nonfiction books that matter.

The Sports Shoe

The Sports Shoe Book
Author : Thomas Turner
Publisher : Bloomsbury Publishing
Release : 2019-02-21
ISBN : 1474281818
Language : En, Es, Fr & De

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Book Description :

The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

Experiential Marketing

Experiential Marketing Book
Author : Wided Batat
Publisher : Routledge
Release : 2020-12-28
ISBN : 1000297977
Language : En, Es, Fr & De

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Book Description :

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

The Trans Pacific Partnership

The Trans Pacific Partnership Book
Author : Matthew Rimmer
Publisher : Edward Elgar Publishing
Release : 2020-12-25
ISBN : 1788973321
Language : En, Es, Fr & De

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Book Description :

This book considers the impact of the Trans-Pacific Partnership [TPP] on intellectual property and trade. The book focuses upon the debate over copyright law, intermediary liability, and technological protection measures. The text examines the negotiations over trade mark law, cybersquatting, geographical indications and the plain packaging of tobacco products. It explores the debate over patent law and access to essential medicines, data protection and biologics, and the protection of trade secrets. In addition, the book investigates the treatment of Indigenous intellectual property, access to genetic resources, and plant breeders’ rights.

FUSION

FUSION Book
Author : Denise Lee Yohn
Publisher : Hachette UK
Release : 2018-03-22
ISBN : 147367705X
Language : En, Es, Fr & De

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Book Description :

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.