Personal Brands

Personal Brands PDF Book
  • Author : Roberto Álvarez del Blanco
  • Publisher : Springer
  • Release : 2010-10-27
  • ISBN : 9780230302877
  • Language : En, Es, Fr & De
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Book Description :

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Co Creation and Well Being in Tourism

Co Creation and Well Being in Tourism PDF Book
  • Author : Antónia Correia
  • Publisher : Springer
  • Release : 2017-04-05
  • ISBN : 9783319441085
  • Language : En, Es, Fr & De
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Book Description :

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.

Innovation Acceptance

Innovation Acceptance PDF Book
  • Author : Patrick Planing
  • Publisher : Springer Science & Business Media
  • Release : 2014-02-07
  • ISBN : 9783658050054
  • Language : En, Es, Fr & De
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Book Description :

Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

Fashion and Film

Fashion and Film PDF Book
  • Author : Peter Bug
  • Publisher : Springer Nature
  • Release : 2019-09-17
  • ISBN : 9789811395420
  • Language : En, Es, Fr & De
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Book Description :

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Leveraging Mobile Media

Leveraging Mobile Media PDF Book
  • Author : Valerie Feldmann
  • Publisher : Springer Science & Business Media
  • Release : 2006-03-30
  • ISBN : 9783790816334
  • Language : En, Es, Fr & De
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Book Description :

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

The Historical Consumer

The Historical Consumer PDF Book
  • Author : Penelope Francks
  • Publisher : Springer
  • Release : 2011-12-15
  • ISBN : 9780230367340
  • Language : En, Es, Fr & De
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Book Description :

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

Co Creation and Learning

Co Creation and Learning PDF Book
  • Author : K.B. Akhilesh
  • Publisher : Springer
  • Release : 2017-01-04
  • ISBN : 9788132236795
  • Language : En, Es, Fr & De
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Book Description :

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.

A Twenty First Century Guide to Aldersonian Marketing Thought

A Twenty First Century Guide to Aldersonian Marketing Thought PDF Book
  • Author : Ben Wooliscroft
  • Publisher : Springer Science & Business Media
  • Release : 2006-02-23
  • ISBN : 0387281819
  • Language : En, Es, Fr & De
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Book Description :

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

Marketing Research and Modeling Progress and Prospects

Marketing Research and Modeling  Progress and Prospects PDF Book
  • Author : Yoram Wind
  • Publisher : Springer Science & Business Media
  • Release : 2013-06-05
  • ISBN : 9780387286921
  • Language : En, Es, Fr & De
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Book Description :

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Scaling the Tail Managing Profitable Growth in Emerging Markets

Scaling the Tail  Managing Profitable Growth in Emerging Markets PDF Book
  • Author : Seung Ho Park
  • Publisher : Springer
  • Release : 2015-12-17
  • ISBN : 9781137538598
  • Language : En, Es, Fr & De
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Book Description :

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Multi Channel Strategies for Retail Financial Services

Multi Channel Strategies for Retail Financial Services PDF Book
  • Author : Patrick Dahmen
  • Publisher : Springer Science & Business Media
  • Release : 2012-12-06
  • ISBN : 9783322818287
  • Language : En, Es, Fr & De
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Book Description :

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

Fashion Communication in the Digital Age

Fashion Communication in the Digital Age PDF Book
  • Author : Nadzeya Kalbaska
  • Publisher : Springer
  • Release : 2019-06-03
  • ISBN : 9783030154363
  • Language : En, Es, Fr & De
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Book Description :

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.